Dentsu India has launched a digital OOH campaign to congratulate the Indian Space Research Organisation (ISRO) for the successful soft-landing of Chandrayaan-3 on the moon last week.
The campaign is live across five key locations in Mumbai – Juhu, Bandra, Worli, Lower Parel and Dadar.
It was designed and executed by dentsu’s OOH specialist agency Posterscope India.
The creatives rode on the moment, not on mobiles and social media but on digital OOH screens, with messages like ‘Now That’s Rocket Science’ and ‘Ingenuity. ISRO. India. – What a combination’. The words ‘Ingenuity’, ‘ISRO’ and ‘India’ were in saffron, white and green respectively, to create the imagery of the national tricolour.
The image of the moon on OOH sites acted as a recall medium after people were exposed to visuals of Chandrayaan3’s landing repeatedly, through mainstream and social media alike.
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