Mumbai: Dentsu India’s Media Practice concluded 2024 on a high note, recording a remarkable 10% growth in billings and adding 80 new brands to its diverse portfolio. This achievement not only signifies a robust recovery from 2023 but also underscores its strong momentum heading into 2025, with an ambitious double-digit organic growth target.
Driving Transformation Through Innovation
Dentsu’s success lies in its signature integration of Marketing x Tech x Consulting, delivering meaningful innovation and impactful results. Commenting on the milestone, Harsha Razdan, CEO, South Asia, dentsu, said, “2024 has been transformative for us. Leveraging cutting-edge technology and data insights, we have expanded our core offerings and unlocked new growth opportunities. Our focus remains on delivering breakthroughs that align with dentsu’s global vision of Innovating to Impact.”
New Brand Wins and Market Expansion
In 2024, dentsu onboarded a host of marquee brands, including LG Electronics, Flipkart, Myntra, Amazon Seller Services, Tata Realty, and Suzuki, among others. The Media Practice delivered a range of integrated solutions spanning traditional and digital media, performance marketing, influencer campaigns, and OOH media, driving measurable business outcomes.
Innovative Strategies Powering Growth
Dentsu’s commitment to innovation was reflected in its achievements, including a 4X growth in business driven by branded content, influencer marketing, gaming, and sports. The company launched pioneering offerings such as Retail Media, Performance Practice 2.0, Spark (an advanced Marketing Mix Modelling tool), and Total Commerce, enhancing its capabilities and redefining industry standards.
Its strategic partnerships with Meta and Google further solidified its position as a leader in consumer and retail intelligence products, showcasing its ability to deliver globally scaled solutions.
Integration as a Growth Engine
Dentsu’s proprietary Media++ Framework, combining Media, CXM, and Creative, was instrumental in driving its growth. This end-to-end approach enabled dentsu to address every stage of the customer journey, cementing its position as a pioneer in integrated media solutions.
Anita Kotwani, CEO – Media, South Asia, dentsu, highlighted, “Our relentless focus on delivering measurable results, coupled with a digitally charged mindset, has allowed us to adapt to evolving market demands and set new benchmarks. We are committed to achieving double-digit growth in 2025 by continuing to craft impactful, future-ready solutions for our clients.”
With its transformative strategies and innovative frameworks, dentsu India is poised to redefine excellence in the media landscape and maintain its upward trajectory in 2025.
