Mumbai: Dentsu India has announced the appointment of Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences, reinforcing its commitment to scale and expand its Sports & Entertainment practice in India. In his new role, Rohit will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment, and will lead strategies that connect brands with audiences and drive measurable business outcomes.
The appointment follows the recent launch of dentsu’s Sports & Entertainment Network in India, designed to create integrated, culture-driven solutions for brands across sports, esports, music, festivals, and live experiences. The network aims to leverage dentsu’s global expertise and India’s vibrant audience landscape to deliver innovation, engagement, and lasting brand impact.
With over two decades of experience, Rohit has played a key role in building and managing marquee properties such as the Indian Premier League (IPL), Indian Super League (ISL), Coke Studio, Lakmé Fashion Week, International Premier Tennis League, and the Global e-Cricket Premier League. His leadership experience spans major organizations including IMG, Viacom, Disney’s A&E Network, Ten Sports, Nimbus Sport, Star, JestSynthesys, and Times Network.
At dentsu, Rohit will spearhead initiatives across sports consulting, sponsorship investments, IP development, content creation, and fan-first experiences, helping brands move beyond traditional sponsorships to build deeper cultural relevance and achieve measurable results.
Harsha Razdan, CEO, South Asia, dentsu, said, “Sports and entertainment unite people and shape culture. In India, the passion is electric. Stadiums roar, gamers compete like warriors, and fans live every moment intensely. Rohit’s expertise will turn this energy into experiences that play bigger, think bolder, and make every partnership count.”
Yosuke Murai, Head of India, dentsu Sports & Entertainment, added, “India is a market where culture and commerce collide at unprecedented scale. With Rohit joining our team, we are positioned to harness this energy across sports, gaming, and live experiences. By blending Japan’s decades of expertise with India’s unique cultural landscape, we can create partnerships and experiences that don’t just reach audiences – they shape how they engage, connect, and consume content.”
Expressing his enthusiasm, Rohit Potphode shared, “Joining dentsu at this moment of expansion is truly exciting. India’s diverse culture and vibrant audiences provide the perfect canvas to innovate at the intersection of sports, gaming and live entertainment. I am excited to create experiences that engage deeply, inspire action and generate meaningful value for brands and partners, blending dentsu’s global scale with India’s cultural richness.”
