Mumbai: Dentsu India has announced the launch of the Dentsu Podcast Network (DPN), a dedicated vertical designed to help brands connect with audiences through one of the most intimate and fastest-growing storytelling formats in the country.
Podcasts in India are rapidly emerging as more than just entertainment—they act as cultural bridges, cutting across metros and heartlands, English and vernacular, mainstream and niche audiences. With capabilities spanning turnkey production, hosting, distribution, and monetisation, DPN will enable brands to go beyond awareness, fostering affinity, trust, and lasting communities across Bharat.
To drive this vision, dentsu has appointed Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar as Vice Presidents, reporting to Sahil Shah, CEO, Dentsu Creative Isobar. The trio, formerly the leadership team at Ideabrew Studios, brings extensive expertise in multilingual content creation, monetisation, and brand integration. At Ideabrew, they collectively built over 650 shows, collaborated with 120+ creators, partnered with 100+ brands, and pioneered original podcast IPs across seven languages.
Commenting on the launch, Sahil Shah said, “Podcasts are no longer a niche; they are the most immersive and authentic way to connect with audiences across languages. With the Dentsu Podcast Network (DPN) and the proven expertise of Aditya, Agith, and Ashwin, we are creating a future-ready solution that can tap into India’s cultural pulse and deliver meaningful impact for branded narratives. This is about stories that resonate deeply, travel widely, and perform consistently.”
Sharing their excitement, Aditya, Agith, and Ashwin jointly stated, “Podcasting is the next frontier for India’s creators and brands – a place where stories become culture, and culture becomes connection. In a country of many languages and countless subcultures, podcasts offer brands a powerful, human, and hyper-local medium to engage audiences like never before. With dentsu’s global scale and India’s creative energy, we are ready to reimagine how podcasts are created, distributed, and monetised – from vernacular hits to national chart-toppers, from audio intimacy to video innovation. For the first time in India, a podcast network is embedded within a global agency ecosystem, making it a core pillar of modern brand and media strategy.”
Adding further perspective, Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, dentsu, said, “With the Dentsu Podcast Network, we are unlocking the next frontier of branded content – where culture, creativity, and commerce converge. This is more than a media launch; it is a bold step towards shaping narratives that travel from the heart of Bharat to audiences across the globe, influencing how brands engage in the decade ahead.”
In the months ahead, DPN will introduce original branded series, large-scale creator collaborations, vernacular-first IPs, video podcast formats, and immersive storytelling innovations, ensuring dentsu clients can fully leverage India’s linguistic and cultural diversity.
