Mumbai: Dentsu India, in strategic partnership with The Bengal Chamber of Commerce & Industry (BCC&I), has launched the inaugural Roaring Bengal Report — a bold declaration positioning Bengal as the keystone of dentsu’s ambitious growth strategy for Bharat, beginning with the East.
More than an insight document, Roaring Bengal marks a decisive shift in dentsu’s India roadmap, placing Bengal at the core of its multi-regional ambition. By unlocking the region’s potent mix of culture, commerce, and creativity, the report underscores dentsu’s commitment to building with Bengal, for Bengal, and from Bengal.
Since 2017, Bengal has attracted investment proposals worth ₹13.55 lakh crore, backed by over 6,000 acres of ready industrial land and a progressive policy environment. The state is rapidly emerging as a national force in sectors such as green energy, smart infrastructure, fintech, artificial intelligence, and digital skilling — all driving purpose-led, innovation-focused growth.
With a projected Gross State Domestic Product (GSDP) of ₹18.74 lakh crore by 2025, Bengal is among India’s fastest-growing consumer economies. The Bengal Silicon Valley is further boosting the state’s digital momentum, drawing significant investments into AI, IoT, and fintech.
Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, said, “Bengal is not just part of our Bharat strategy, nor are we merely dipping our toes into the East. We are making a bold, long-term commitment. With this report and our partnership with BCC&I, we are planting our flag in a region where legacy meets leap — a centre of gravity for what is next. The Roaring Bengal Report is not commentary; it is our call to co-create Bengal’s future.”
Abheek Biswas, AVP, Consumer Insights, dentsu India, added, “This is a moment of inflection. From AI clusters and clean energy investments to inclusive skilling, Bengal is building with precision and purpose. The Roaring Bengal Report does not just map this momentum. It aligns us to it, firmly and fearlessly.”
Welcoming the initiative, Arnab Basu, President, BCC&I, said, “This collaboration couldn’t have come at a better time. Bengal is rising with intent, and the Roaring Bengal Report is more than insight: it is a navigational tool. It invites businesses to anticipate Bengal’s future and act on it today. Dentsu’s global expertise, paired with sharp regional relevance, makes this alliance both timely and transformative. Bengal is building at scale, and the Roaring Bengal Report is more than insight; it is a roadmap. It equips brands to look beyond today and anticipate Bengal’s future. Dentsu India brings global scale with razor-sharp local relevance — a potent combination to deepen impact across industry, government, and civil society. Now is the time to act, and this report lights the way.”
Harsha Razdan, CEO, South Asia, dentsu, commented, “This is not just a report. It is a roadmap backed by resolve. We are here to build real impact with Bengal, and our approach is deeply action-oriented. We will embed Eastern insights into Dentsu Lab India to shape innovation strategies at scale. We will convene co-creation workshops in Kolkata and across the state, bringing together industry leaders, policymakers, and creators to solve real-world challenges. And we will double down on skilling and capability-building efforts to empower Bengal’s next generation to lead in technology, media, and innovation. These are not gestures or slogans. They are measurable, mission-driven commitments. With Bengal, we are not just imagining the future. We are committing to building it, together.”
