Singapore: Dentsu Japan International Brands Inc. (DJIB), the leading agency in the Japanese advertising market, has partnered with Channel Factory, a specialist in contextual targeting and media optimization on YouTube, to provide brands with more effective and privacy-conscious ways to engage their audiences.
This collaboration reflects DJIB’s commitment to driving innovation in the industry while meeting the evolving expectations of both consumers and regulators.
As a YouTube Measurement Program (YTMP) partner, Channel Factory brings unique access to YouTube’s performance data, allowing for the analysis and categorization of videos at scale, covering 90 trillion views. By leveraging this deep understanding of digital video, DJIB’s clients will be able to create impactful, data-driven campaigns that ensure their ads reach the most relevant audiences and enhance media efficiency.
Combined with Channel Factory’s cutting-edge, cookie-free solutions, these insights deliver an average of +17% incremental ROI and +9% lift in purchase intent—unlocking new potential for client success.
DJIB views this partnership as a meaningful step forward, combining its extensive local market expertise with Channel Factory’s advanced tools to provide clients with campaigns that balance performance with privacy. Together, they aim to support brands in crafting strategies that achieve measurable results and resonate authentically with audiences in today’s complex digital landscape.
This collaboration highlights DJIB’s desire to lead by example, fostering innovation and sustainability in advertising practices that align with the industry’s future.
Robin Zieme, Chief Growth Officer at Channel Factory, commented, “Partnering with DJIB is a landmark moment for Channel Factory, where we’ll bring our expertise in YouTube optimization to their global client base. Together, we’ll ensure that every campaign not only achieves superior performance but also maximizes efficiency. Our contextual targeting and media optimization, coupled with DJIB’s strategic approach, will deliver measurable results for brands across global key markets.”
Takaya Hoshi, Chief Strategy Officer at Dentsu Japan International Brands, commented, “At DJIB, we are always seeking ways to deliver more value to our clients. This partnership with Channel Factory allows us to understand digital video better than anyone else and elevate media strategies on YouTube by combining precision targeting with campaign efficiency. As the industry is constantly evolving, it’s crucial we continue to offer state-of-the-art solutions that exceed our clients’ objectives.”
