Singapore: Dentsu Singapore has announced the appointment of Rahul Thappa as the Managing Director of Customer Experience Management (CXM) & Media, effective January 3, 2025. This strategic move underscores the company’s commitment to enhancing its integrated adtech and martech solutions, aligning with the growing demand for streamlined, data-driven, and creative customer experiences.
Commenting on the appointment, Prakash Kamdar, CEO of dentsu Singapore and CEO, Clients & Solutions, SEA, dentsu, said, “We embarked on our integration journey at dentsu Singapore five years ago so that we can truly serve our clients with seamless streamlined offerings, efficiently and effectively. With the sharp acceleration of digital transformation in recent years, the convergence of our martech and adtech solutions will now continue to set us apart with clients seeking to optimise their investments in building consistent and connected customer journeys. Rahul’s strong track record in both fields, coupled with his intimate appreciation of the landscape in our region, will serve to bring out the best synergies of our offerings to further drive business growth and excellence for our clients.”
Rahul Thappa brings over 20 years of experience in the media industry, having driven digital transformation, product innovation, and customer analytics across various sectors, including pay-TV platforms, marketing agencies, and content companies. His expertise spans adtech, martech, workflow automation, and deal management, with a strong focus on understanding the unique needs of brands in the APAC region.
Expressing his enthusiasm for the role, Rahul stated, “As digital marketing evolves at an unprecedented pace, it’s clear that adtech and martech need to work together seamlessly to deliver truly innovative solutions. This isn’t about choosing one over the other – it’s about integration and collaboration. Dentsu Singapore has always led the way with its unified approach, and as we further harmonise and align our CXM and Media solutions, we’re making it even easier for clients to navigate complexity. This means creating end-to-end experiences that are powered by data, driven by creativity, rooted in insights, and enabled by cutting-edge technology. I’m thrilled to join this award-winning team and lead a group of talented professionals whose passion and expertise consistently push boundaries. I’m equally excited to collaborate with accomplished peers and contribute to a culture that drives innovation and excellence.”
Dentsu Singapore has championed a unified market approach since 2020, integrating its Creative, CXM, and Media practices to deliver consistent and connected customer journeys. This innovative model has allowed the company to manage global and regional remits for renowned brands while supporting local giants across APAC.
Recognized as an industry leader, dentsu Singapore has earned accolades, including:
- Integrated Marketing Agency of the Year (Gold)
- MarTech Agency of the Year (Gold)
- Overall Agency of the Year at Marketing Interactive’s Agency of the Year Awards 2024
This appointment reinforces Dentsu Singapore’s position as a leader in adtech and martech innovation, committed to delivering data-driven, insight-led, and creative solutions that drive exceptional outcomes for clients across the region.
