Mumbai: RECMA, the Independent research firm that evaluates media agencies, has ranked dentsu X India No.1 in the ‘new business and client portfolio growth’ category. This is the third consecutive year when dentsu X India, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has grabbed the No.1 spot on the list. For the record, RECMA, now in its 20th edition, is the only company to publish a wide range of media agency notation reports on a global scale. The study is based on four parameters – Qualitative Scores & Benchmark, Vitality Analysis, Structure Analysis, and Activity Volume.
With its rapid pace, dentsu X India has recorded stellar growth of 35% in 2019 as compared to 2018. In fact, dentsu X India was the only market agency to grow more than 30% in APAC in 2019. The agency has been extensively active in 2020 and has been captured in all global regions as per RECMA’s latest analyses.
Speaking on the occasion, Divya Karani, Chief Executive Officer, dentsu X India commented, “The increasing number of discerning marketers, recognizing the difference dX delivers in this accelerated changing and challenging market, is a huge validation of our design. It is simple. We know where you want to go, and we do so with ambition, agility, and flexibility. Again, and again and then again. The recognition of our trajectory by RECMA, now for the third consecutive year, is very pleasing.”
RECMA has also ranked dentsu X Global as the world’s fastest-growing media agency for the second consecutive year. Here, dentsu X Global has been ranked #1 in terms of year-on-year growth globally at 18.4%.
“To receive the title of the world’s fastest-growing agency for two consecutive years speaks volumes for not just our work that delivers transformative experiences for our clients, but also the passion of our teams across the world,” said Mike Nakamura, Global President, dentsu X. “This recognition sets the foundation for the ambitious future we have ahead of us and shows that our focus on Experience beyond Exposure is resonating with clients who are looking for an agency that not just delivers results, but also differentiation.”
“Clients are increasingly recognizing that simple exposure isn’t enough to make a difference. Media can do so much more than expose; it can engage, entertain and ultimately add value,” added Sanjay Nazerali, Global MD, dentsu X. “We’re delighted that many of those clients have put their faith in us.” It is pertinent to note here that the 20th edition of RECMA’s Overall Activity Research is a wider coverage compared to its previous editions. It has also covered 75 countries and analyzed over 1200 agencies.