Mumbai : Vanesa Body Deodorants, the premium fragrance brand for modern women, has recently launched its new TVC. Underlining the brand’s inherent style and confidence quotient, the TVC features its brand ambassador Kareena Kapoor Khan. With Women’s day just around the corner, the video celebrates the liberating quality of self-love and confidence by showing Kareena confidently and gracefully walking through a glamorous setting, accentuating the qualities that both she and the brand stand for.
The creative agency behind the making of the unique TVC is The Shop. Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary. The TVC will be broadcast on many prominent TV channels like E24, Music Studio, Star Sport, Zing, B4U Music, and ETC Bollywood among others.
Speaking on the launch of the TVC with Kareena, Saurabh Gupta, Director (Marketing & Sales) – Denver – Vanesa Body Deodorants, said, “We are thrilled to have launched this TVC in tandem with none other than Kareena Kapoor Khan. There is no denying that Kareena is one of the biggest names in Bollywood today. With her absolute aplomb and élan, she symbolizes all the qualities that Vanesa stands for. From glamour and beauty to utmost confidence, she has portrayed all of these qualities through her versatile and multifaceted career. Needless to say, we couldn’t have found a more perfect representative for our brand.”
Kareena Kapoor Khan, added, “Vanesa is a brand I prefer using and also one which I recommend to others. Its range of fragrances is perfect for women who do not just want to smell great, but also feel good from within, while enjoying their life or striving for success. It is this combination of confidence and style that I tried bring out through my role in the TVC and with my endorsement of Vanesa at large.”
A premium fragrance brand designed for the confident, glamorous and modern Indian woman, Vanesa was established in 2007. The contemporary and fashionable feminine personal grooming products currently offered by the brand are included under three variants:Shero, Queen, and Babe.