This summer, Dermicool Talc is back with a fresh campaign centered around ‘Garmi ki Pakad’. Conceptualised by What’s Your Problem, a Wondrlab company, the campaign features a dramatization of summer’s harshness in the form of a fiery hand.
The ad showcases the brand as the ultimate solution for common summer problems like prickly heat, body odor, and sweat, with the jingle ‘Aaya mausam thande thande Dermicool ka’ adding a touch of nostalgia.
Watch the film here:
V Kaushik Vedula, AVP-Marketing, Emami, said, “Dermicool Talc has always been associated with summers. But this time, we wanted to do something different, something even more memorable. So we came up with the fiery hand. Its beauty lies in its simplicity. It is such a simple metaphor yet so impactful.”
Amit Akali, CCO & Co-founder, WYP Wondrlab India, and Gauri Gokarn, the Content Director, said, “In today’s world of reels, 5-second skippable ads and rapidly reducing attention spans, we wanted to create something that grabs and holds people’s attention. While Dermicool has always had a distinguished place in people’s minds, the fiery hand goes a step further and brings alive the heat of Indian summers. We think it beautifully checks all the boxes while also making it a memorable piece.”
Film Credits:
Emami Brand Team
Assistant Vice President, Marketing – Kaushik Vedula
Deputy General Manager, Marketing – Ashutosh Modi
Senior Brand Manager – Siddhartha Agrawal
Creative Agency: Wondrlab
Co-Founder & Managing Partner: Rakesh Hinduja
CCO & Co-Founder: Amit Akali
COO: Sanju Menon
CSO: Ajeeta Bharadwaj
Creative Team: Bhavesh Kosambia, Gauri Gokarn, Karishma Parekh
Strategy Team: Foram Shah, Ishaan Pai
Integration Team: Niharika Talwar, Mamta Salian
Production House – Gimmicks
Director – Vishal Mangalorkar
DOP – Akhilesh Srivastava
Producer – Preetha Iyer
Executive Producer – Sunny Salvi
