Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 7 against week 6. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Chrome Optimal+ data reveals that previous weeks player Dettol Toilet Soaps has moved up from the 2nd spot to the 1st spot this week and we see that Lalithaa Jewellers has moved up from the 3rd spot to the 2nd spot this week. Previous weeks leader OLX has secured the 3rd spot this week. The 4th spot is secured by new entrant Lizol and previous week player Trivago is still on the 5th spot.
There has been a change in the pecking order of Most Watched Campaigns of this week as Indigo Acrylic Laminate has moved up from the 2nd spot this week, followed by Apple iPhone which was on the 3rd spot last week. OLX who had been ruling the chart for a long time has been bought down to the 3rd spot this week. The last two spots on this category are been secured by new entrants that are Gillette Guard and Everest Tikhalal.
Dettol Toilet Soaps moves up from the 3rd spot and secures the leadership position this week. We have 4 new entrants for this week in this category that is OLX.IN, Lizol, LUX Toilet Soaps, and Google Maps.