Aditya Kanthy, Group CEO and MD, DDB Mudra Group India, and Dheeraj Sinha, CEO, Leo Burnett, South Asia & Chairman, BBH India, have been named Jury for WARC Awards for Effectiveness 2023, which is conducted in association with Lions.
Now in its third year, this global competition recognises the best marketing campaigns that deliver commercial impact. The Awards are judged using the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders.
This year, the number of jury panels has increased to seven following the incorporation of the WARC Media Awards into the WARC Awards for Effectiveness. For each category, the panel will award Grand Prix, Gold, Silver, and Bronze accolades.
The Awards are free to enter and open to all. Entries will be accepted until 29 March 2023. The winners will be announced at Cannes Lions in June.
Paul Coxhill, CEO of WARC, said, “To judge and benchmark the very best in marketing effectiveness, we have brought together a top line-up of industry leaders from some of the biggest brands, agencies, and marketing specialists from around the globe. The result of the rigorous judging process will be a body of impactful work that will help drive a culture of effective advertising in the industry.”
