Inera, an agri-inputs brand, launches campaign ‘Meri Mitti, Mera Yakeen’ with MS Dhoni to connect with farmers nationwide, showcasing the brand’s value proposition.
Eggfirst, the advertising agency specializing in semi-urban and rural markets, meticulously crafted the campaign. Ravi Banka, Founder and CEO, expressed his excitement, saying, “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”
Dhoni’s partnership with Inera not only expands its reach but also demonstrates his dedication to empowering rural communities through sustainable agriculture. His endorsement boosts Inera’s credibility and resonates with farmers across the country.
Inera’s bioscience breakthrough products restore the balance between cutting-edge science and natural systems, making sustainable agriculture global on every acre.
Eggfirst, a rural ad agency, excels in digital strategies that build strong brand foundations and connect with consumers cost-effectively. With vast experience in FMCG, BFSI, agri-inputs, construction materials, Eggfirst understands Bharat’s consumers and markets well.
