Mumbai: Dice Media, the long form storytelling channel of Pocket Aces, is proud to announce the launch of its much awaited web series “What The Folks” (WTF!), which will go live on Facebook and YouTube on 17th August 2017. With this show, the popular digital entertainment brand, which created 2016’s most loved Indian web series “Little Things”, brings the family dramedy genre to Indian digital audiences.
“What The Folks” encapsulates the familial struggles of Nikhil, a young man who is forced to live alone with his in-laws for a few weeks. Nikhil’s bittersweet interactions with his wife’s family provide for humorous situations that will be highly relatable to today’s youth. WTF! is a journey of how modern families are breaking stereotypes, overcoming generation gaps, and growing to love one another, in spite of often having starkly different world-views.
Directed by two time National Award winner, Ruchir Arun, the show has been written by Anand Bhardwaj and Ayesha Nair. The series stars vastly popular digital actor Veer Rajwant Singh as the son-in-law Nikhil. He is joined by veteran film and television actors, Vipin Sharma (Gangs of Wasseypur, Taar Zameen Par) and Deepika Amin (Fan, Humpty Sharma Ki Dulhaniya),who play the father-in-law and the mother-in-law respectively. The key cast is rounded off by talented film actors, Eisha Chopra (Neerja, Aligarh) and Anula Navlekar (Brahman Naman), who play Nikhil’s wife and sister-in-law respectively. The music in the series has been created by Neel Adhikari, a well-known independent musician, who also composed the immensely popular original soundtrack of “Little Things”.
Sharing the motivation behind the series, Ashwin Suresh, Founder, Pocket Aces said, “We have seen umpteen number of shows about the stereotypical daughter-in-law, so we thought that it would be interesting to put a twist on that and understand the experience of today’s modern Indian son-in-law.” Adding to this, Anirudh Pandita, Founder, Pocket Aces said, “‘What The Folks’ is a slice-of-life dramedy that every young person and their family will relate to. We wanted to capture the various moments of love, laughter, joy, and occasional dysfunction that we all face on daily basis.”
The 5-episode series will will be marketed by FilterCopy, the flagship channel of Pocket Aces. A leader in short-form, sharable content in India, FilterCopy, which reaches over 55 million people monthly, will provide the show with innovative content-led digital marketing support, which will include various formats including short video, articles, memes, and other highly engaging shoulder content.
Pocket Aces is one of the fastest growing digital entertainment companies in India today. Funded by Sequoia Capital, the company conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (web series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). Its website www.filtercopy.com clocks in more than 7 million views each month.
