Mumbai: To cater to millennial audiences, Little App and Velvetcase have partnered with Dice media’s new rom-com web series ‘Little Things’. The series sheds light on the little moments in the life of an everyday couple through an unconventional yet wonderful relationship of the protagonists Dhruv and Kavya.
The first episode aptly titled #FOMO was a resounding success garnering ~2 million views, over 19,000 shares, over 4,700 comments, and over 63,000 reactions in just 1 week. Given the very engaged 18-35 year old audience of Dice Media and FilterCopy, it made perfect sense for the brands Little App and VelvetCase to sponsor the series. Little App, a consumer lifestyle deals marketplace and VelvetCase.com, India’s largest online jewelry destination, have a huge appeal to youth who are looking for good online shopping deals, but who also don’t want to sacrifice on quality.
Speaking about the brand partnerships, Aditi Shrivastava, co-founder, Pocket Aces said “We’re very excited to have both Little App and VelvetCase as our partners for Little Things. The youth of today actively uses deals and coupons to make their everyday lives exciting, so the personality of Little App goes perfectly with the slice-of-life nature of the series and reflects the behavior of our audience. VelvetCase has been a long term partner with us – the fact that their brand stands for the modern day woman who is selective with her purchases, experimental with her look, and is not afraid to speak her mind – makes Kavya’s character relatable to every girl.”
Sumit Agrawal, COO, Little shared “We found the storytelling route a good way to engage with our customers and are delighted to associate with Little Things to convey the little joys of everyday life. The association with Pocket Aces is our attempt at intuitive positioning of Little App in the everyday life of our target audience.”
Kapil Hetamsaria, CEO, Velvetcase.com added “With Little Things, we want to bring to our consumers fun light-hearted content in a long-form digital format. The series is about celebrating the small joys in life, and what better way to mark it than premium or precious jewelry, which has always been associated with bringing happiness.”
