Artificial intelligence has received a great deal of attention in recent years due to its significant contribution to transforming businesses and strengthening industries. The digital marketing sector is continuously evolving, with new technologies being introduced on a regular basis. As a result, there is no doubt that some of the technologies have the potential to significantly change our conception of the online consumer journey. Artificial intelligence has strongly changed how businesses are functioning. It not only helps the company to work better, but it also significantly contributes by allowing them more time for companies to focus on creativity and innovative solutions. AI is also having a big impact on the digital marketing industry. Many businesses are incorporating artificial intelligence into their digital marketing strategies. AI enables more accurate targeting and personalized customer interactions. Artificial intelligence technology allows you to make more accurate and well-informed predictions about customer behaviour, by which companies can incorporate more relevant marketing strategies. AI technology can also help you speed up your marketing efforts. This helps to improve your marketing performance by providing high-quality content while also saving you a significant amount of time and money. Here are a few excellent ways to incorporate AI into your digital marketing strategy.
1. Chatbots with Artificial Intelligence-
Chatbots are the most prominent example of how artificial intelligence technology is altering the face of digital marketing. Chatbots serve as one of the most efficient digital marketing tools, particularly for use on social media and your website. Combining AI and chatbots can assist you in providing an automatically generated user experience that answers questions, actively helping visitors to your website in understanding your company’s offerings. AI-enabled chatbots can improve your customers’ experiences and interactions by providing immediate solutions to their queries 24 hours a day, seven days a week. An instant response allows users to solve problems quickly, resulting in a positive customer experience for your customers. If used correctly, the chatbot will enhance your brand’s image and increase the level of trust associated with your business.
Aside from providing immediate responses to customers, incorporating AI and chatbots into your digital marketing strategy can assist you in gathering essential data about your website’s visitors and following up with personalised offers on your behalf. You can use this data to improve your chatbot marketing strategy as well as your overall marketing to create good financial and communication results.
2. Increased Personalization with Artificial Intelligence
The constantly rising effect and benefits of AI in digital marketing are constantly being used for new and innovative applications, and we can only speculate on how the changing face of marketing will look in a few years. Personalization is a hot topic in the business world. People expect personalization from their favourite brands. They want to be heard, and there isn’t any better way to do so than to personalise the advertisements. Alas, not all companies understand its significance. According to a 2017 Accenture report, nearly 41% of users switched to competing brands because of a lack of trust and poor personalisation.
Integrating AI technology into the digital marketing strategy can help improve the experience of your visitors through intelligent personalized service. It gathers and analyses vital information about your website’s visitors, such as their purchasing habits, choices, location, and prior online interactions. Then, using artificial intelligence, you can personalise your web visitors’ experiences by displaying the best-fit products, content, and offers based on their preferences. It also allows you to learn more about a customer’s behaviour, and to send them a more personalised advertising message at the right time. This makes it simple to turn leads into sales at any time.
3. Shopping Experience and Digital Marketing
A positive visiting experience can keep visitors on your website for longer periods of time, which makes it easier to convert them into paying customers. However, most marketers are more concerned with increasing sales and conversions and less concerned with enhancing the user experience.
AI analyses applicable user data, including customer behaviour, to assist you in accurately identifying and forecasting their needs. This enables you to customize your website and customer experience as per the requirements of every individual, thereby improving customer satisfaction. Leveraging AI across all of your platforms on social media can assist you in providing the most relevant details and impressions to your customers, in addition to improving the website experience. You can send personalised ads throughout all online media to target customers’ use by analysing relevant customer data.
4. AI can save businesses a lot of money and time
In addition to consumer serving, AI has the potential to significantly improve things on the marketer aspect as well. In the past, a lot of marketing was done by guessing, testing, and making adjustments to get things right. Even today, many businesses will put several different strategies to the test to see which one works. Many of these AI-powered technologies will discover as they go and will not require any human intervention. One should be able to identify which techniques are likely to be fruitful and which are not based on previous data. As you might expect, this frees up a significant amount of employees and creates the opportunity to concentrate on more important concerns.
5. Improving User and Consumer Experience
Artificial intelligence can significantly impact the digital marketing space by improving user experience. AI can help marketers gain a better understanding of their customer’s needs, behaviours, and journeys. It can benefit the prediction of various behaviours and purchasing motivators.
You can use AI to gain continuous access to new or enhanced insights that can strengthen your advertising strategy and how you engage customers. You can discover how people prefer to be promoted, and what is best suited, and use analytics to fine-tune your marketing.
The more information you have, the better the journeys can be geared. It can be extremely beneficial if what you offer lines up perfectly with what your audience or potential customers expect.
Artificial intelligence (AI) is a powerful digital marketing tool which helps you improve your marketing game. By improving your customers’ experiences and conversations, as well as optimising and speeding up various marketing activities. Incorporating AI into your strategies for digital advertising will transform your company. This helps to increase conversions and sales. You can also use artificial intelligence to automate repeating marketing tasks, increasing your productivity while saving you money and time.
The demand for personalised consumer experiences and the essence of marketing materials will grow in parallel. That is why I believe AI will be with us for many years to come. Marketing companies should consider AI as a tool that can assist them with a better group of customers, achieve higher levels of consumer engagement, and use video content strategies to remain one step ahead of their competitors. All of these features, as well as others, will soon become essential components of every marketer’s toolkit.
Article is authored by Ankur Pujari, Co-Founder of Hyper Connect Asia.