Following a competitive multi-agency pitch, Digital Refresh Networks won the digital mandate of Nissin Geki Korean Noodles. The brand is the Indian subsidiary of Nissin Foods Holdings Co, the parent company of the Top Ramen brand. The account will be managed by the Mumbai branch of Digital Refresh Networks.
Digital Refresh Networks has been entrusted with integrated brand communication, online media strategies, comprehensive media planning and buying responsibilities for the brand.
Daisuke Okabayashi, Vice President, Marketing, Nissin Foods, said, “DRN exceeded our expectations with a deep comprehension of our brand’s guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonising our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment.”
Barin Mukherjee, CEO, Digital Refresh Networks, added, “Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food.”
Digital Refresh Networks is an AI-assisted content solutions company offering innovative solutions that span across various categories and industries.
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