New Delhi: Coming together with one of the biggest environment campaigns across the globe, Discovery Channel has pledged its support to Earth Hour 2016. The channel is partnering with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery’s network in India spanning on-air, digital and social media platforms.
Earth Hour is the world’s biggest celebration where people come together for the planet. On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8:30 PM-9:30 PM.
Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government’s pledge to move toward renewable energy, the campaign is focussing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country’s total annual energy requirement.
Himanshu Pandey, Director, Marketing and Communication, WWF-India, said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”
In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several State and City Governments, the Armed Forces, public and private sector companies, celebrities and individuals. Lights at The Rashtrapati Bhawan, the Prime Minister’s residence, residences of Chief Ministers and landmark monuments like the India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.
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About Discovery Channel
Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality entertainment in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel reaches 219 million subscribers in Asia Pacific. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.
About WWF-India
WWF-India is one of India’s leading conservation organizations with programmes and projects spread across the country. The organization works towards the conservation of biodiversity, natural habitats and the reduction of humanity’s ecological footprint. The mission of WWF-India is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. To know more, log on to: www.wwfindia.org
About Earth Hour
Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring individuals, communities, businesses and organizations in over 170 countries and territories to take tangible climate action. Celebrating the tenth edition of its signature lights out event in March 2016, the Earth Hour movement continues to harness the power of its millions of supporters to shine a light on climate action and the power of the individual to change climate change.
Log on to www.earthhour.in for more stories on the Earth Hour movement to shine a light on climate action. This is our time to change climate change.
For more details, kindly contact:
Rituparna Sengupta Ruchika Tandon
Marketing & Communication, WWF-India Discovery Communications India
T: (+91) 98105 14487 T: (+91) 98102 02457
