MUMBAI: 30 years ago, Discovery arrived in India which the aim of being more than just a TV channel — it was a portal to worlds unseen, ideas unexplored, and stories untold. As Discovery turns 40 globally, the brand marks three decades in India — celebrating its evolution into a global storytelling powerhouse. Discovery says that it continues to inspire curiosity, captivating audiences with its distinctive blend of education, adventure, and entertainment.
From the early days of ‘Discovery Atlas’, ‘Beyond 2000’, ‘Man vs Wild’ and ‘MythBusters’, it was never just television, it was education, inspiration and a gateway to global and local realities. From classrooms to living rooms, science labs to film studios, Discovery’s influence has transcended screens, shaping careers, expanding worldviews, and telling the stories of conservation, innovation, and cultural heritage like no one else.
Arjun Nohwar, MD, Warner Bros. Discovery South Asia, emphasises the impact, “For over three decades, Discovery has sparked imaginations, encouraged critical thinking, and created programming that left a mark in India. As we look ahead, our vision is to keep evolving with our audience, creating meaningful, relevant and future-forward content that continues to fuel India’s boundless curiosity. I would like to thank everyone who has contributed to the journey of these 30 years – it’s only with all your support that we are here today, gearing up for several more decades ahead.”
In a country as diverse and dynamic as India, Discovery found powerful resonance through locally rooted stories. Shows like ‘Breaking Point’, ‘Mission Frontline’, ‘India’s Paratroopers: Earning the Badge’, ‘Ladakh Warriors’, ‘Women Fighter Pilots’, ‘Journey of India’, ‘Revealed Franchise’ (Rashtrapati Bhavan & Siachen), Legends Franchise (Ramayana & Shiva), Secrets Franchise (Kohinoor, Sinauli & Buddha Relics), ‘My Daughter Joined a Cult’, ‘Money Mafia’, ‘Hunt for India Mujahideen’ and ‘Into The Wild with Bear Grylls’, brought global scale production and storytelling formats into Indian narratives.
Over the last three decades, Discovery has told the stories of the armed forces, collaborated with environmentalists, spotlighted women leaders, taken viewers from dense rainforests to war zones, from remote villages to cutting-edge laboratories, always with a factual lens and a wide-angle view.
Sai Abishek, Head of Content, Warner Bros. Discovery South Asia, said, “For 30 years in India, Discovery has been a storyteller without boundaries — unearthing ancient archaeology, tracking wild animals in their natural habitats, venturing into the mysteries of space, exploring the depth of mythology, celebrating diverse cultures, capturing India’s defence might, and chronicling history as it unfolds. From riveting reality shows to awe-inspiring documentaries, we’ve brought local stories that entertain, enlighten, and endure. This anniversary isn’t just about looking back — it’s about continuing to surprise our viewers with stories exploring extraordinary new worlds.”
To celebrate Discovery has launched a campaign called ‘My Discovery’. On-air, the celebrations come alive every Saturday and Sunday at 6 pmall through the month of August, with a specially curated line-up of titles. Under ‘Extreme Action’, audiences can relive the chaos of ‘Destroyed in Seconds’, which first premiered in 2008. Science & Innovation returns with the mechanical wonders of ‘Extreme Machines’ from 1997 and the slow-motion revelations of ‘Time Warp’ in 2008.
‘Discovery Atlas: India Revealed’ – part of the 2007 documentary series, journeys deep into the country’s soul, offering a Cultural Lens. The thrill of Survival Against Odds plays out in Storm Chasers (2007), ‘Junkyard Wars’ (1998), and the storytelling of ‘I Shouldn’t Be Alive: Science of Survival’ from 2005. Lastly, the impact of Human Endeavour shines through ‘Doing Da Vinci’, which brought Renaissance inventions to life in 2009, and ‘Really Big Things’ (2007), alongside the real-life rescues of ‘Call 911’ (2008). Each title is a window into the legacy Discovery has built, one story at a time.
Beyond television, the #MyDiscovery campaign extends to social and digital platforms, inviting people to share how Discovery has sparked curiosity and shaped their lives. Through milestone moments, archival footage, and personal stories, the campaign taps into collective nostalgia while celebrating the enduring impact of Discovery’s storytelling.
For the past 30 years Discovery has been bringing stories of the world to India, and from India to the world. Continuing to reinvent itself, Discovery not only brings its library to audiences through its linear channel, but also showcases its commitment to technology by delivering content on its OTT platform, Discovery+. This allows fans to enjoy its stories anytime, anywhere, on the go. Today, with fresh formats an expanded focus on regional storytelling, creator-led collaborations, and deeper integrations across digital platforms, Discovery is ready for its next frontier.
As part of the #MyDiscovery campaign, journey through inspiring stories brought to life by Discovery India — now on Instagram at:
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