International: India’s Discreet Arts animation studio has entered the U.S. Market with an office in Burbank, California. The company has roped in Steven Wendland as head of operations.
Discreet Arts USA will focus on the expansion of the company’s 2D- and CGI-animated work-for-hire services for children’s and family content, including film, television, gaming, apps for Android and iOS and interactive publishing. Wendland is also tasked to develop and produce original content, drawing on current Discreet Arts-owned properties as well as building a new IP slate.
Srikanth Pottekula, Founder and CEO, Discreet Arts said: “We are extremely proud of the reputation we have built over the years of delivering consistent first-class animation for our clients, and now is the opportune time to further expand our operations by establishing a U.S. presence to build upon our strong relationships and attract new business. Steven brings years of solid expertise in animation production and creative and possesses all of the tools to drive our growth in our original IP and work-for-hire businesses. We look forward to furthering our commitment to provide creative innovation as we expand to offer U.S. clients a broad range of services.”
Steven Wendland said: “Discreet Arts is known for its focus on substance and reliability, consistently delivering quality animation that has propelled the company’s growth over the past ten years. I’m thrilled to join with Srikanth in our new U.S. operation, where we will continue to expand the work-for-hire business by establishing new direct relationships with studios, animation production companies, broadcasters and streamers, and provide a front-end office link to the India studio. And I look forward to building the company’s library of properties with even more ideas and stories of universal appeal.”
