Mumbai: Disney Kids Network announced the acquisition of two new home-grown animation shows – Bhaiyyaji Balwan & Twinkle Sharma #0007. Known for bringing distinct and genre-defining content, the network is adding new and diverse content with engaging narratives and remarkable characters for fans to interact with; strengthening its already robust local slate.
Bhaiyyaji Balwan & Twinkle Sharma #0007 are set to bring wholesome entertainment for kids and families with relatable characters and a special focus on everyday stories. Bhaiyyaji Balwan is produced by Reliance Animation, a leading animation studio that has been delivering IP driven content across multiple Indian languages with the help of the latest and licensed technology in animation and VFX while Twinkle Sharma #0007 is from Ssoftoons, a studio known for creating its storylines keeping their viewers’ mindset in mind; integrating the cultural flavors with a blend of creativity, experience & consistency.
With the growing popularity of local animation content, Disney Kids’ Network has been at the helm of bringing category-defining content with a mix of international and home-grown stories based on the evolving entertainment ecosystem. Over the last year, the network entertained kids and families with a range of local narratives from Gadget Guru Ganesha, Bapu, Guddu along with bringing in new episodes of their existing favorite –Selfie with Bajrangi. The stories and characters have gone on to become an integral part of their lives – interacting and engaging kids as their friends while also appealing to adults. This has helped Disney Kids Network sustain its position as the most preferred network; commanding a share of 30% among kids*
“At the heart of what we do is tell great stories and introduce memorable characters that appeal to kids and families everywhere. The stories and characters represent our audiences in the best manner – indulging their creativity, imagination, and their world. The two new additions in our local animation slate are an extension of this philosophy as we keep adding stories and characters that are varied, distinctive, and have the ability to resonate with kids and adults alike. We are happy to be partnering with Reliance Animation and Ssoftoons and will continue to associate with local studios to present many such fresh, unique, and best-in-class narratives for our beloved fans,” said a Disney Kids Network spokesperson
Set against the backdrop of Gomtipur which is home to a charming young street smart Bhaiyyaji loved by the villagers for his shrewd simple problem-solving abilities. He rolls through the fun and frolic of rural life but works towards the betterment of their village. While the second series Twinkle Sharma #0007 is a story of a girl protagonist – the smart and savvy 10-year-old girl Twinkle who seems like an ordinary girl-next-door but always protects her group of 7 friends – only through her wit, intelligence, and presence of mind. These latest animation series bring in stories filled with loads of masti, a hint of magic, and a dash of action.
“We have been striving to enhance the culture of story-telling by characterizing animation in the world of fantasy and with the unique narrative like Bhaiyyaji Balwan, we hope to win the hearts of young audiences across the country. Disney Kids Network has been in the forefront of bringing relatable and wonderful stories and we are glad to be a part of this journey through our story,” said Tejonidhi Bhandare, CEO, Reliance Animation.
“We have been consistently working towards creating constructive animation content, bringing quality animation that people could easily relate to and that was the vision behind creating a girl protagonist and a heroin Twinkle Sharma #0007. We are really looking forward to associating with Disney Kids Network and present our creation through their powerful platform and reach,” said Sourav Mondal, CEO, Ssoftoons.
