MUMBAI: In the run-up to the ICC Women’s World Cup 2024, Disney Star has launched the #She4HerGlory campaign, an initiative designed to empower and celebrate women in cricket. The campaign has united women leaders from across industries to rally behind the Indian Women’s Cricket Team while also shining a spotlight on the growing prominence of women’s cricket. The ICC Women’s T20 World Cup 2024 starts on 3 October.
The #She4HerGlory campaign adopted a creative approach, featuring each leader highlighting facts about women’s cricket. The broadcaster said that not many people know that the first ever double century in limited overs cricket was scored by Australian woman cricketer, Belinda Clark and not Sachin Tendulkar. Fewer still know that the first Women’s Cricket World Cup was held before the Men’s Cricket World Cup in 1973. This approach the broadcaster explains not only celebrates the sport but also educates and inspires viewers about the history and future potential of women’s cricket.
For the first time ever, close to 40 voices echoed these sentiments, including Anupriya Acharya (CEO, Publicis Groupe – South Asia), Anita Kotwani (CEO, Dentsu Media South Asia),Sheran Mehra (chief brand officer, Tata Digital), Anjali Madan (director, consumer experience, Mondelez India) Poulomi Roy (CMO, Joy Personal Care), Rathi Gangappa (CEO, Starcom India),Hema Malik (Chief Investment Officer, IPL Mediabrands India), Anisha Iyer (CEO, OMD India), Vaishali Verma (CEO, Initiative India), Sumeet Singh (CMO, Info Edge India Ltd), Kanika Kalra(Regional Marketing Director – Health, Reckitt, South Asia) and Richa Singh (Managing Director India & Middle East at Natural Diamond Council). These leaders shared their thoughts on the importance of women’s cricket and its increasing significance, not just in sports but also across industries.
In culmination to the event, Disney Star hosted a gathering of CEOs, CMOs, and senior executives from the media and marketing fraternity on 18 September, all driven by a shared commitment to advancing women in sports. Former Indian women’s team captain Mithali Raj told stories from her journey as a cricketer. Sports presenter Mayanti Langer Binny was the host for the evening.
Shubhra Sethi, head product and revenue strategy Star Sports spoke about #She4HerGlory being collective celebration of women’s cricket led by women leaders from media and marketing with the aim to harness the influence of these leaders to champion the growth and success of the sport. She also spoke about Disney Star’s commitment to championing women’s cricket and fostering a strong community of supporters as we approach the ICC Women’s T20 World Cup 2024 next month.
Following this Kingshuk Mitra, head ad sales Star Sports and Dhruv Dhawan, Head of Ads at Disney+ Hotstar, India engaged in a fireside chat with Mayanti Langer Binny as they addressed the plethora of opportunities for advertisers during the upcoming ICC Women’s T20 World Cup on both platforms and the benefits for brands by associating with the megaevent.
The event was attended by leaders such as Sam Balsara (chairman, Madison World), Lara Balsara (executive director Madison World), Praveena Rai (COO NPCI), Ajay Dang(president, head marketing Ultra Tech Cement), Vikram Sakhuja (Group CEO, Madison Media and OOH), Prasenjit Basu (CMO Voltas Beko), Omer Aydin (CFO Voltas Beko), Moupriya Das (AGM, marketing Audi India), Kavita Jagtiani (CMO, L&T Finance) and Vikash Anand (deputy VP, marketing Angel One) among others.
