• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, February 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Distance and Disconnect in The Age of Social Media: Pranshu Sikka – Founder and CEO at The Pivotals

by Editorial
February 24, 2020
in Exclusive, Featured, My Column
2 min read
Distance and Disconnect in The Age of Social Media: Pranshu Sikka - Founder and CEO at The Pivotals
Share Share ShareShare

Technology has expanded in an unprecedented manner. Today, we can instantly reach out to people oceans away. We connect over passions, beliefs, values, and even for business. The only thing separating us is our screen.

However, despite our unprecedented ability to connect with almost anyone sitting literally anywhere in the world, it feels like we are spiraling towards loneliness and a general sense of disconnect. Neither of us is connecting with each other in meaningful ways anymore.

Social media platforms began with the purpose of giving us the opportunity to connect with people around the world. It began with Facebook, evolved to Twitter, LinkedIn, then Instagram and Snapchat, and now even TikTok. We all leveraged LinkedIn’s professional community to get jobs, and meet the people who would help us launch our businesses. We used Facebook to educate and train people anywhere. We shared events of our daily life through pictures on Instagram, and then eventually even moved to promote products and selling them. The list goes on.

Social media gave us all the opportunity to get our message out to a broader audience – to reach exponentially more people despite political, social or cultural borders. More people led to more impact. Especially in the form of revolutions that toppled fascist regimes, and brought people together for a bigger, common cause.

However, amidst this sea of positives, social media also brought along isolation. It made us all into mini-celebrities, gave us a thousand friends, a platform to voice our opinions on topical issues. But it also left us with less personal, deep connections with the ones around us. We plug into social media by saying that we are strengthening relationships with the ones far away. But what about the ones in our homes? We are all networked well, but are we well connected? Are we really attuned to the realities of political crises happening in our neighboring state or the one far away? How much are we actually contributing to a cause through just ‘liking’ a post? Do we really care, or are we just trying to fit in a know-all world?

In this digitally-connected society, it may seem like the only way to connect, engage, educate and reduce social isolation is to be more available on social media. However, to build meaningful connections, it’s essential to come out of the perceived comfort of our phones and engage with those in the world around us.

It’s imperative that we start making an effort to stop scrolling long enough to ask our partners how their day was. Engage in some awkward social banter with the neighbor or the grocery store owner. Join a club where members meet up in person once a week. Gain perspectives that are not solely driven by editorial coverage and long posts on Facebook. Use social media for the ones who are actually sitting oceans away. Consume news, but understand the finer points through face-to-face conversations with people around us. Social media is the greatest communication tool mankind ever created, but we have to stop it from becoming a replacement for actual human empathy and connection.

Tags: Pranshu SikkaThe Pivotals

Related Posts

ICPA Health Products appoints Spin Communiqué as PR Consultants
Featured

ICPA Health Products appoints Spin Communiqué as PR Consultants

by Editorial
February 26, 2021
0

Mumbai: ICPA Health Products Ltd (ICPA), a leading pharmaceutical company and manufacturers of trusted brands like Thermoseal and Hexidine has...

Read more
Domex runs a month-long disinfection campaign at Mumbai Local stations
Brand Stories

Domex runs a month-long disinfection campaign at Mumbai Local stations

by Editorial
February 26, 2021
0

New Delhi: In a bid to ensure the safety of citizens, leading expert and clinical disinfection brand, Domex by Hindustan Unilever Ltd....

Read more
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021

Subscribe to Newsletters

Trending

MX Player ropes in Sidd Mantri as Senior VP, Product
Featured

MX Player ropes in Sidd Mantri as Senior VP, Product

by Editorial
February 25, 2021
0

Mumbai: MX Player has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible...

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021
Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
Zenith India appoints Ramsai Panchapakesan as National Buying Head

Zenith India appoints Ramsai Panchapakesan as National Buying Head

February 26, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.