Mumbai: Divya Marathi, the Marathi daily from Dainik Bhaskar Group, has launched a new campaign that seeks to establish the newspaper as the only one in Maharashtra that is free from any external influence on its editorial practices.
The Claim falls in line with its promise of being ‘Unbiased Courageous Journalism’ and independent voice in Maharashtra, during the launch of Divya Marathi in Maharashtra.
The Campaign Commercial that was conceptualized by Orcomm Advertising, opens as a man wakes up. He heads to his hall to enjoy a cup of tea. Waiting for him is a man dressed like a politician, who takes the newspaper, rolls it to hold it like a megaphone and starts talking into the man’s ear. The man reacts to each message with a different expression. When he steps out, he sees news being spread to others in the same way.
A super reads, ‘If your newspaper is not independent, how can your thoughts be.’ A man walks to a group of people, who have a newspaper in hand folded as a megaphone. It is revealed that he is a Divya Marathi reader.
The film ends with the claim: ‘Maharashtra’s only independent newspaper’.
Client: Divya Marathi
Creative agency: Orcomm Advertising
Production: Basta Films
Creative head: Amit Koserwal
Director (film): Divyanshu Ganjoo
Account management :Kavita Sharma, Dilind Menon
Producer: Mahima Sharma
Production: Arpit, Keyur, Kartika