This year was a huge challenge for everyone, because of the pandemic caused by Covid-19 everyone saw ups and downs in their life. But the pandemic didn’t stop advertisers from promoting their brand on Diwali. Diwali is the most awaited festival for all Indians, there are few brands whose Diwali campaign was a blast on the internet.
JK cement LTD
In the Diwali campaign of JK cement, they gave a tribute to our corona warrior Doctors. At the start of the Ad we saw a woman taking care of a corona patient and she gives discharge to another patient saying good-bye, later she gets a call from her daughter who is waiting for her to come home so that they can celebrate Diwali but as she is taking care of patients, she couldn’t celebrate Diwali with her family. The video ends with the line, “Apni khushiya bhoolkar, Jo sab ka apno jaisa saathni bhatehai, salaam un sabhi doctors ko, jo har pal desh ko Suraksha banaa te hai.” Also, in the end, the patient who got discharged gives her a surprise where the video calls her daughter on the projector and says happy Diwali.
#YehPuccaHai – THANK YOU DOCTORS campaign was a wonderful campaign by JK cement
Vivo India
#smilewaladiya is a heart-warming campaign where they have shown common financial problems which a middle-class family faces during the difficult time of Covid-19. In the advertisement, a small kid is expecting a Diwali gift from his dad but because of some financial issues, he is not able to buy any gift for him. Because of that the kid gets sad and feels low, but his friends cheer him up and bring a smile to his face. At the end of the Ad, his dad manages to bring him his Diwali gift. VIVO India says sparkle, shine and smile on this Diwali in a whole new way. Leave a trail of smiles wherever you go. Spread the light and #delighteverymoment with #smilewaladiya
Mankind
The Diwali campaign by Mankind pharma showed kindness is not found but spread. In the video, an old man who owns a small restaurant who has always been helpful to others and been kind to everyone, the story has a turn where his wife is unwell and for her treatment he needs money and for that, he sells his restaurant. The video has a happy ending where a young guy buys his restaurant and surprises him by giving it back to him. With the hashtag of #spreadingkindness, Mankind pharma says let’s come together and pledge to serve life without utmost kindness
OPPO
#BeTheLight To Spread the light this beautifully curated advertisement features two students and their tutor who celebrate the festival of lights together. The three-and-a-half-minute film portrays the core of the festival with a tagline ‘Be the Light That Spreads the Light’. The OPPO F17 Diwali Edition launch presents two kids who love lighting sparklers but do not have the means. The boy preserves a half-burnt sparkler in his compass box to gift it to his friend but the boy accidentally misplaced it. When their tutor learns of this, he decides to be the light and gifts the boy a box full of sparklers to celebrate Diwali with his friend. The tutor himself gets the idea after being gifted the all-new OPPO F17 Pro’s Diwali Edition by his mother.
Kurl-on
The brand chose to explore a different route based on a small, yet pertinent, insight: ‘Nothing is more important than good health’ and what better time than the Diwali of 2020. The brand released a new campaign that the best auspicious investment should be in sound sleep and not in electronic gadgets. An interesting and rather different concept, the film is totally devoid of a human cast. In the film, this point is driven home via the conversations the newly procured devices have with each other. After boasting about the impact each of them has in their owner’s life, the spotlight finally falls on the worn-out and threadbare mattress, which has been faithfully serving the family for years upon years, but now is on its last legs. The message about making a smart investment in health by purchasing a Kurl-On mattress this Diwali, then clinches the entire argument.
