Brands illuminate Diwali and spread cheer with inspirational campaigns.
HP
HP this year has announced to host local artisans at its HP World stores in 15 cities across India. Capturing the invaluable role Indian artisans hold in representing our rich cultural traditions, HP India has launched a short film “Thodi Si Jagah Bana Lo” to celebrate the festive spirit of Diwali.
The Campaign unveils heart-warming expressions of compassion and generosity to support traditional artisans and local businesses. The film emphasizes the unwavering importance of local artisans, serving as a reminder of their resilience over the years.
NIC Honestly Natural Ice Cream
NIC Honestly Natural Ice Cream, the ice cream brand in India, has captured consumer hearts with their Diwali ad film #NICflavoursforeveryone which is streaming on YouTube. The ad film has achieved 2.5 million views and 7.2 million impressions. The ad film talks about the emotions of a family celebrating Diwali together after 2 years and how NIC is an integral part of every family where different flavours resonate with different members of the same family.
Siyaram’s
Siyaram’s captures the emotion of coming home to your family, and reminds the culture and tradition of celebrating Diwali together. As a strong Indian brand, Siyaram’s is known for its values and connection with the culture. This film is an attempt to recall the brand roots of coming home.
Carry My Pet
Carry My Pet, India’s trusted pet relocation company, launched a video campaign, #StopTheShor, ahead of Diwali on its social media handles to advocate a patakha-free festival for strays and pets. The team took to the streets of Gurugram this week and distributed anti-anxiety ear muffs to about 50 strays in the area to muffle the noise from the crackers. The move aimed to encourage people around the country to think about the strays before bursting crackers during the festivities.
The loud noises make animals on the street anxious, apprehensive, and frightened. Taking a cue from the difficulties these animals face during Diwali, Carry My Pet initiated a conversation to raise awareness about how pets/strays feel during this time.
Star Health and Allied Insurance Co. Ltd.
Star Health and Allied Insurance Co. Ltd., highlights the true meaning of gifting through its heartfelt and thought-provoking Diwali campaign. Emphasising health insurance as a basic need, the festive video #GiftAHealthyTomorrow encourages people to give those in need the gift of good health through awareness on Health Insurance and the means to buy it.
Costa Coffee
Costa Coffee, Coca-Cola’s leading player in the commercial beverage categories in India, has unveiled its festive campaign #CostaWaliDiwali. The new campaign seeks to encourage its audiences to come together to celebrate this festive season, by bonding over light-hearted moments with a cup of coffee.
Costa Coffee as part of the campaign will be collaborating with artist Christina Furtado, famously known as ‘potatoface’. She has been roped in to design a digital mini-series and Costa cups in line with the festive spirit. The series of digital videos depict the joy of celebrating Diwali with loved ones.
View the films here
StanPlus
StanPlus, the medical emergency response platform has announced a health-first digital campaign, #TyoharKiTaiyari, for all looking to cherish the long festive season. The campaign aims to drive awareness around the health hazards during the festive season and urges people to take care of their health.
#TyoharKiTaiyari is a content led and social cause campaign that builds readiness for citizens in the country for any health related emergencies during the festive season, StanPlus along with its partner doctors and medical experts is creating health advisories across pulmonary, cardiac, and anxiety readiness, three broad categories that witnesses an increase in cases during these times.
Roadcast
Diwali is all about making memories. Amidst these festivities, what’s better is that ringing doorbell that tells you that your order is here! That’s the smile that most defines festivities. Roadcast facilitates deliveries and have always believed in tagline – ‘We make every mile count’ but this Diwali season they are making every ‘Smile’ Count and this campaign goes beyond just deliveries to celebrate the delivery personnel with a surprise. They are making them smile who usually are the ones to deliver smiles!
https://www.youtube.com/watch?v=U6zmPtFkWIE
India Gate Foods
This Diwali, India Gate Foods has launched an innovative and engaging campaign, #ClassicRishta, for its flagship product, the 2-year aged India Gate Classic Basmati Rice. The interactive advertisement gives the viewer a choice to watch the same video in two different ways and learn two different secret recipes from the same video. This is the first of its kind ad film with a Classic Twist, which also makes it the ‘World’s first interactive Ad’. Without the voice-over, the ad film progresses as a typical biryani recipe video, that, with the voice-over, becomes a recipe for good, healthy relationships, and ends with the essence – #ClassicRishta hota nahi, banaaya jata hai… Jaise India Gate Basmati Rice… banata hai Aapki har Dish ko… Classic! With special occasions around the corner and the vibe getting festive, the brand plans to contribute to it by showing the entire process of cooking biryani as a true recipe of love and family bonding, bringing a ‘Classic Twist’ to the concept with this new ad film. Making a perfect scent statement this Diwali, India Gate Classic Basmati Rice is the perfect choice to celebrate any special occasion.
Godrej Group:
Godrej Group released a Diwali-celebrations themed commemorative brand film – #GodrejKiDiwali. The film showcases how the iconic group has been celebrating Diwali by being an integral part of celebrations across India, lighting up hope and love, not just on the festival days but right through the year, day after day. Ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia, the film brings to light how every product from the iconic group has a sparkling consumer connect by bringing smiles, security and a sense of celebration.
Nilon’s
Nilon’s, through its #SwaadBharePathaake campaign, want to acknowledge and gratify the effort of unsung heroes in our lives, starting from the security guard to the vegetable vendor, nukaad ka chaiwala to a flowerwala and so on.
