Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing bread brands, as the two companies reaffirm their shared commitment to driving digital-first growth in the FMCG space.
The strategic partnership, now in its fourth year, has already helped scale The Health Factory’s reach from just two cities to over 45 markets across the country, connecting with more than 10 lakh households. With a renewed focus on performance media, analytics, and conversion optimization, Django will continue to power the brand’s expansion in India’s rapidly evolving food retail landscape.
Renowned for its high-quality, preservative-free baked products, The Health Factory aims to become a staple in Indian kitchens — a vision that will be further supported by Django’s expertise in paid media, e-commerce enablement, creative optimization, and quick commerce performance tracking.
“We’re excited to continue our journey with Django as we take The Health Factory into more Indian homes,” said Vinay Maheshwari, Founder of The Health Factory. “Their strong understanding of the FMCG landscape and proven ability to deliver performance at scale make them the perfect digital growth partner.”
Vivek Shah, Co-Founder of Django Digital, added, “We’re excited to keep building with a brand like The Health Factory. They’ve got a great product and a clear mission, and we love helping brands like that grow through smart, performance-driven digital strategies.”
As digital discovery and quick commerce reshape consumer behavior, this collaboration is poised to further solidify The Health Factory’s presence across both online and offline grocery segments, delivering healthier, on-the-go food options to a new generation of Indian consumers.
