Mumbai: Lifestyle and fashion house Donear Group has launched a music video ‘Freedom To Move. Featuring Tiger Shroff, Natasha Bharadwaj and Jannat Zubair Rehmani, the track launches Neo Stretch Fabric, a four-way stretch fabric.
Directed by music video director Mihir Gulati and produced by Dreams Vault Media and Bang On Films for Donear studios, the launch looks to celebrate entertainment and fashion. Donear Group said that the product looks to deliver breathability, flexibility, and comfort.
Neo Stretch suiting fabrics will be available in various blends such as Polyester Viscose, Cotton, Linen, and Wool. The campaign’s objective is to carve a niche for Neo Stretch, establishing it among specialty fabric segments like Liva and Lycra.
Shroff said, “I’m absolutely thrilled to be a part of the ‘Freedom To Move’ project. This track is a celebration of comfort allowing me to express myself through the seamless fusion of music and effortless movement. Personally, as someone who incorporates stretching into my pre-performance routine and gymnastics, Neo Stretch has been a game-changer. It eliminates any concerns about comfort, allowing me to stretch according to my flexibility. I’m genuinely excited and can’t wait for everyone to experience the infectious energy we’ve collectively infused into the track.”
Rajendra V. Agarwal, Managing Director, Donear Industries said, “Choosing Tiger Shroff as the brand ambassador for Neo Stretch was a natural fit. His dynamic energy and effortless style resonate with the essence of our innovative fabric, Neo Stretch. The fabric by Donear Group is our commitment to quality and the relentless pursuit of redefining comfort and fashion. We at Donear believe that with Neo Stretch, we will set new benchmarks in the world of textiles.”
Aakash Mishra, AVP Brand Marketing, Donear Group, said, “The idea behind ‘Freedom To Move’ campaign was to create an experience with a niche for specialty fabrics, and Neo Stretch is our flagship product leading this revolution. We aim to make Neo Stretch the heartbeat of fashion, where every step is a statement, and every move is an expression of absolute freedom. Stay tuned for the exciting journey of innovation and creativity.
Director Mihir Gulati on the release expressed, “It was a fun experience directing ‘Freedom To Move’ featuring Tiger, Jannat and Natasha. The concept of the video is to break boundaries and redefine entertainment that aligns with the essence of Neo-Stretch. The song weaves together music, dance and fashion. I can’t wait for audiences to experience the dynamic fusion we’ve created in this campaign.
Bollywood stylist Kazim Delhiwala on the launch of the campaign shared, “Creating the wardrobe for Tiger, Jannat and Natasha from the ‘Neo Stretch Freedom To Move’ collection was a creative journey. Every outfit moved so effortlessly with the performers complementing the rhythm and energy of music. It was a fun challenge, and Neo Stretch surely enhances the overall experience making visual narrative come alive without compromising on comfort.
Watch Freedom To Move featuring Tiger Shroff, Natasha Bharadwaj and Jannat Zubair here –
