Dot Media, a digital influencer management agency, has entered into a strategic partnership with Hawk E-Commerce, a branding and marketing agency, to deliver influencer-driven marketing campaigns.
The collaboration aims at expanding the companies’ business capabilities to become a go-to entity for marketing campaigns in the creator economy space.
Talking about the partnership, Shubham Singhal, Co-Founder & CEO of Dot Media, said, “We are delighted to have partnered with Hawk E-commerce which brings unique expertise and a vast network of progressive clients. The partnership will work as a domain for expertise exchange in which both agencies bring their respective capabilities to the table to foster innovative thinking and creative synergy.”
The collaboration involves cross-functional teams of Dot Media and Hawk E-commerce to create brand activation. Dot Media will assist Hawk E-commerce identify the right set of target audiences and influencers and create highly engaging influencer-driven content, boosting cross-promotions for both agencies.
“By combining forces, we can leverage each other’s respective networks, reach and audience engagement capabilities. We can tap into Hawk E-commerce’s client base and collaborate on campaigns with established brands. Conversely, it can utilize our premium influencer base to reach specific target audiences and generate authentic and engaging content for its clients,” he added.
Additionally, the collaboration will create a flywheel effect on Hawk E-commerce’s brand campaigns to augment the performance with improved metrics and higher engagement levels. The ad agency possesses strategic planning and analytics capabilities that will be supplemented with Dot Media’s creative expertise to drive measurable results, expand the client base and add more revenue streams for business scalability.
Commenting on the partnership, Sumit Dhand, Co-Founder & Director at Hawk E-commerce, said, “As part of the alliance, we are pooling resources including talent, technology and connections for improved optimization of brand campaigns. It will lay a solid foundation to build an advanced MarTech suite that combines traditional advertising experience with new-age influencer marketing expertise and reshape into a more innovative approach. With Dot Media onboard, we look forward to setting a roadmap to advanced marketing infrastructure and improved profitability.”
Beyond larger instances of conducting marketing campaigns, Dot Media and Hawk E-commerce envision expanding their operations and influence beyond the current market.
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