Doublemint has collaborated with DDB Tribral to launch a campaign that builds on its positioning, #StartSomethingFresh.
The film showcases the excitement of meeting someone new, encouraging viewers to step away from their screens and engage in meaningful interactions. The campaign aims to inspire confidence in breaking the ice and embracing fresh connections.
Varun Kandhari, Marketing Director, Mars Wrigley India, said, “Through this ad, our primary goal was to foster new connections among the youth. We build upon our brand ideology of ‘Start Something Fresh’ to present a captivating story that embraces the essence of Doublemint. Symbolic of the connections we form through simple interactions, we used the cool breath experience as a visual device with the craft of humour and music to create a memorable ad. Following the film’s release, our campaign will seamlessly transition into the digital space with engaging and innovative digital content across various platforms. Kudos to the creative team for brilliantly capturing this vision through a fresh story.”
Iraj Fraz, Creative Head, DDB Tribal, said, “Doublemint exists to create new connections. So, here’s a fresh story to take forward Doublemint’s platform of “Start something fresh”, where a connection is made through a visual device of the cool breath that comes out when you’ve had Doublemint. The song, the geography, the jokes, the casting have just all come together to form a charming film. The campaign will continue digitally, using the visual device of Doublemint’s cool condensation.”
Credits:
Agency: DDB Tribal
Creative: Rahul Mathew, Iraj Fraz Batla, Debasish Mondal, Rahul Dutta, Kunal Sethi, Mridul Sharma, Bhuvan Kadyan, Pritha Bagchi, Arzoo Mehra, Kamya Ram,
Business: Ashutosh Sawhney, Vineet Kindra, Aashna Bhandari, Armaan Batra
Production House: Mothership Productions
Director: Gaurav Gupta
