Mumbai: Dove, long associated with real beauty and care, and Reebok, known for championing strength in all its forms, have joined forces to launch ‘Reborn in My Kicks’, a limited-edition collaboration under the larger ‘Reborn Stronger’ campaign. The partnership spotlights powerful stories of women who have rebuilt, rediscovered, and emerged stronger through life’s challenges.
At its core, ‘Reborn in My Kicks’ celebrates resilience and transformation. Inspired by Kintsugi, the Japanese art of repairing broken pottery with gold, the collection features sneakers co-created by Dove and Reebok. Each pair showcases metallic seams resembling mended cracks, symbolic lines of renewal, and textured finishes that honour the idea that every scar carries a story of strength.
Sairam Subramanian, Vice President – Hair Care, Hindustan Unilever Limited, said, “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”
Speaking on the collaboration, Arjun Ramamoorthy, Brand Head, Reebok India, added, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”
The limited-edition collection will be available online and in select Reebok stores across Mumbai, Bangalore, and New Delhi. As part of the retail experience, customers can also participate in immersive Kintsugi workshops that explore the art form’s deeper message of rebuilding with strength and purpose.
Through ‘Reborn in My Kicks’, Dove and Reebok reinforce the idea that sport—and life—is shaped not just by performance, but by perseverance. Every setback becomes part of a greater journey, celebrating women who rise, rebuild, and embody what it means to be Reborn Stronger.
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