End-to-end logistics company DP World has released its campaign featuring cricketer Sachin Tendulkar titled “We move Cricket, so that Cricket moves you”. The TV campaign showcases DP World’s logistical capabilities in making cricket possible around the world.
The campaign has been conceptualised by BBH, directed by Lloyd Baptista, and produced by Prodigious. The brand film shows Tendulkar exploring how logistics brings cricket together – from cricket bats, to the grass, to even the seats in the stadium, everything is made in different corners of the world, but brought together by the logistics company. The film concludes with Tendulkar walking into a cricket stadium, seeing the parts coming together.
DP World Global Ambassador Sachin Tendulkar said, “I am delighted to partner with DP World on this campaign which shows how smart logistics makes the game that we love, possible. The ICC Men’s Cricket World Cup is one of the greatest stages in the white ball game. But, without critical smart logistics solutions, ranging from the delivery of the cork in the ball to the seats in the stadiums, the tournament would not be the same. I hope, by watching this campaign, fans across the world understand how the success of any tournament is underpinned by the logistics behind it.”
Rizwan Soomar, MD and CEO Middle East, North Africa & India Subcontinent, DP World, added, “We are truly proud to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever. So far, the ICC Men’s Cricket World Cup has been a showcase of sporting excellence and enjoyment for cricket fans. We are committed to partnering with ICC in taking the game beyond boundaries so that more fans and aspiring cricketers enjoy the game in the years to come.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “We are happy to ship this global film for DP World featuring the one and only Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else.”
AGENCY CREDITS
Agency: BBH India
Producer: Prodigious
Director: Llyod Baptista
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