Bengaluru: DriveU, India’s largest on-demand driver service platform, has launched its latest campaign, #KeysToUsFreedomToYou, spotlighting the unseen stress of modern life and the relief that comes when you hand over the keys.
The brand film follows four relatable characters — an elderly woman in a time crunch, a busy executive, a young man recovering from an injury, and a multitasking mother — each haunted by a stressed alter ego until a DriveU partner arrives, restoring calm.
“This campaign is a tribute to the lives of our customers, especially in cities like Bengaluru, where the average person spends over 8% of their time just commuting to and from work. Life moves fast, and it’s often overwhelming. With #KeysToUsFreedomToYou, we wanted to remind people that DriveU isn’t just a service, it’s a way to reclaim their time, find calm in the chaos,” said Utkarsh Sinha, Head of Marketing, DriveU.
Launched as part of DriveU’s 10-year celebration, the campaign reinforces the brand’s mission to make urban travel simpler and safer. DriveU serves over 1 million customers, has completed 8+ million trips across 10 major cities, and works with 1 lakh+ background-verified drivers, including 15,000+ monthly active partners.
