São Paulo: Droga5 São Paulo has launched the second phase of its ‘Lifeless Flag’ campaign for SOS Oceano, aimed at raising awareness around marine and coastal protection in Brazil through a series of handcrafted screen-printed artworks.
Originally introduced at Rio Ocean Week 2025, the campaign began by removing the blue and green elements from the Brazilian flag to symbolise the interdependence of ocean and land ecosystems. The second phase builds on this concept by reinterpreting the flag through six unique artworks created using natural mineral pigments.
Developed in collaboration with Black Madre Studio and Joules & Joules Laboratory, the series draws inspiration from Brazilian naturalist iconography. Each piece pairs marine and terrestrial flora and fauna—from the Amazon Rainforest to the humpback whale—highlighting the interconnectedness of ecosystems, with the yellow diamond of the Brazilian flag serving as a central visual motif.
“The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol,” says Diego Limberti, Chief Design Officer at Droga5 São Paulo. “In this phase, the elements of the flag remain part of the campaign’s visual process, but they are now reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other, and this is highlighted by the colors of Brazil’s greatest symbol.”
The campaign leverages screen printing as its primary medium, chosen for its ability to deliver chromatic precision and layered ink application, while also reinforcing the artisanal narrative of the project. The use of natural pigments aligns with the campaign’s environmental ethos, with extensive research conducted to achieve accurate tones without synthetic solvents.
“The project is rooted in color theory. When we say ‘without blue there is no green,’ we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green”, says André Maciel, Creative Director at Black Madre Studio.
The initiative was developed in partnership with WALK, Droga5’s impact innovation hub, which integrates data-driven methodologies and creative strategy to address social and environmental issues. Through ‘Lifeless Flag,’ the agency continues to blend design, sustainability, and storytelling to drive awareness and engagement around critical conservation challenges.
Droga5
Creative Agency: Droga5
CEO/Creative Chairperson: Felipe Simi
Co-CEO: Brisa Vicente
Chief Creative Officer (CCO): Rafael Ziggy
Chief Design Officer (CDO): Diego Limberti
Design Director: Carlos Passos, Fábio Cristo, Marco Loschiavo, Rodrigo Bonfim
Executive Creative Director (ECD): Renata Leão
Creative Director: Lucas Antunes e Marcelo Diniz
Art Director: Kauê Barbosa, João Cunico, Gustavo Ohnuma, Israel Cunha, Sofia Colautti
Designer: Carlos Passos, Diego Limberti
Copywriter: Tiago Daltro
Motion Director: Marco Loschiavo
Motion Designer: Yasmin Cruz e Patrícia Lima
Chief Operations Officer (COO): Felipe Belinky
Chief Business Officer (CBO): Renata Cintra
Chief Production Officer (CPO): Larissa Kubo
Head of Production: Stella Gafo
Production Leader: Thais Bonizzi
Head of Operations: Thaisa Papadopolli
Operations: Thaline Malvezi
Chief Impact Officer (CIO): Gabriela Rodrigues
Head of Innovation in Communication: Fabiane Abel
Chief Strategy Officer (CSO): Ana Cortat
Head of Media Latam: Vanessa Giannotti
Media Director: Keilla Conti
Head of Culture and Comms: Johana Quintana
Culture and Comms Director: Bárbara Lima
PR Analyst: Luma Araujo
PR: VSK Public Relations
Partners
Illustration: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Account: Roberta NOC
Planning: Le Alves, Beatriz Perrote e Tommy Martins
Production: Laryssa Andrade
Illustrators: André Maciel e Diego Abreu
Ink Development: Joules & Joules
Artista plástico: Rafael Carneiro e Bruno Dunley
Silkscreen: Estúdio Elástico
Master printer: Rogerio Maciel
Papéis artesanais: Kami
Videomaker – Locações: Antonio Frugiuele
Assistente Videomaker: Vinicius Feno
Videomaker – Albardão: Lucas Amorelli
Áudio: Bumblebeat
Direção Musical: Lucas Sfair, Henrique Tanji
Produção Executiva: Luisa Hackett
Produção Musical: Diego Sallovitz, Henrique Tanji, Lucas Sfair
Sound Design: Pedro Osinski
Finalização: Leonardo Lima
Produtora de vídeo – Museu do amanhã: Fluxa Filmes
Fotografia Stil – Museu do amanhãl: Bel Corção
Produção gráfica Camisa e Bandeiras: Jorge Gaglioni
Projeção: Projetemos
Co-criador Projeção: Mozart Santos
Espaços de mídia: Eletromídia
SOS Oceano
Angela Kuczach, articuladora da SOS Oceano
Marina Cioato, assessoria de comunicação da SOS Oceano
Nidia Regina, apoio em gestão SOS Oceano
Daniella Fernandes, assessoria de imprensa, SOS Oceano
Juan Pablo Torre, Coordenação Técnica
Organizações parceiras:
Sea Shepherd Brasil
Nathalie Gil – concepção do Projeto Apoio a estratégia e governança
Elea Moreira – apoio em comunicação
Luana Linck – administrativo financeiro
Projeto Golfinho Rotador
José Martins – apoio em estratégia e governança
Projeto Tubarões e Raias de Noronha
Fábio Borges – apoio em estratégia e governança
NEMA
Maria Carolina Weigert e Renato Carvalho – Apoio em estratégia e governança
Divers for Sharks
Paulo Guilherme – Pinguim – Apoio em estratégia e governança
Rede Pro UC
Douglas Montenegro – Apoio em estratégia e governança
