The TAM AdEx-Television Advertising Report-17 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres: Aug-Sep’20 and Focus on Advertising in Two Genres (News and Music): Jun-Sep’20. We focus on both the parts of the report:
Advertising Overview of Channel Genres: Aug-Sep’20
Leading Channel Genres on Television during Aug-Sep’20 in terms of Advertising
News, GEC and Movies genres contributed more than 80% share of Ad Volumes on Television during Aug-Sep’20.
Average Ad Volumes/Day for Leading channel Genres: Aug’20 & Sep’20
Average Ad Volumes/Day witnessed growth in all genres during Sep’20 compared to Aug’20. In Sep’20, Kids genre had highest growth in Ad Volumes/Day among all genres i.e. 27% followed by News and GEC genres with 23% growth each compared to Aug’20.
Trends in News and Music Genres: Aug News -Sep’20
News genre
Leading Sub genres of News: Aug-Sep’20 & Weekly ad volumes: Week 32 to 40, 2020
The report highlights Hindi and Bengali News channels were Top 2 among all News genres during Aug-Sep’20. From Week 32 to Week 40, highest Ad Volumes in News genre was seen during Week 38.
News Genre: Count of New* Categories, Advertisers & Brands in Aug’20 and Sep’20
On TV, Aug’20 registers highest No. of new* categories, advertisers and brands on News genre between Aug’20 – Sep’20.
News Genre: Leading Categories and Advertisers: Aug-Sep’20
Reckitt & HUL were the Top 2 advertisers in Aug-Sep’20 with 7% & 5% share of Ad Volumes within News genre. The Top 5 categories and advertisers together added 18% and 19% share of Ad Volumes respectively in Aug-Sep’20.
News Genre: New^ Categories and Advertisers on TV: Aug-Sep’20 compared to Jun-Jul’20
With total 40+ new Categories & 1300+ new Advertisers emerged in Aug-Sep’20 compared to Jun-Jul’20. Drycells and Mahindra & Mahindra were the leaders in the top 5 new categories and advertisers during Aug-Sep’20.
News Genre: Top Growing^ Categories & Advertisers: Aug-Sep’20 compared to Jun-Jul’20
The report highlights that out of top 5 growing categories, highest growth of 3.5 times was observed in Ecom-Clothing/Textile/Fashion. Among the Top 5 growing advertisers, Myntra Designs saw highest surge in Ad Volumes during Aug-Sep’20 compared to Jun-Jul’20.
Music genre
Leading Sub Genres of Music: Aug-Sep’20 & Weekly Ad Volumes’ Trend: Week 32 to 40, 2020
During Aug-Sep’20, Ad Volumes on Music genre dominated by Hindi Music channels with 40% share of Ad Volumes. During week 40, Ad Volumes increased by 26% on Music genre which is highest so far compared to week 32.
Music Genre: Monthly tally of New* Categories, Advertisers & Brands (Aug-Sep ’20) (*based on previous month)
On TV, Aug’20 registers highest No. of new* categories and advertisers on Music genre between Aug’20 – Sep’20.
Music Genre: Leading Categories and Advertisers Aug-Sep’20
Out of Top 5 categories, all except Ecom-Media/Entertainment/Social Media were from FMCG sector during Aug-Sep’20. Reckitt Benckiser India alone had more than 1/4th of Ad Volumes in Music genre during Aug-Sep’20. While the Top 5 categories and advertisers added 33% and 57% share of Ad Volumes respectively in Aug-Sep’20.
Music Genre: New^ Categories and Advertisers on TV: Aug-Sep’20 compared to Jun-Jul’20
With a total 40+ New Categories & 180+ New Advertisers emerged in Music genre during Aug-Sep’20 compared to Jun-Jul’20. Sugar Confectionaries and Perfetti Van Melle were top new category and advertiser during Aug-Sep’20.
Music Genre: Top Growing^ Categories & Advertisers: Aug-Sep’20 compared to Jun-Jul’20
The report highlights that out of top 5 growing categories, highest growth observed in Toilet Liquids that is 3 Times. Among the Top 5 growing advertisers, Reckitt saw highest surge of more than 2 Times in Ad Volumes during Aug-Sep’20 compared to Jun-Jul’20.
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