New Delhi: The DS Group, celebrating its 95th anniversary, launched a heartfelt corporate film honoring its journey from 1929 to becoming a successful FMCG conglomerate. The film showcases the enduring consumer bond and diverse product portfolio including food, beverages, confectionery, and more.
Produced by The Titus Upputuru Company, the film stars Bollywood actor Rahul Khanna. It opens with him in a corridor, saying “Aapka aur hamara bahut heelamba aur kareebi Rishta hai” (Our relationship is long and close), setting the tone for heartwarming moments that highlight the strong bond DS Group’s products have formed with consumers.
“We are thrilled to celebrate DS Group’s remarkable 95-year journey with this special film. Our unwavering commitment to quality and innovation has led to building a Group which is a house of brands today. This film is a heartfelt tribute to millions of loyal DS Group customers, reflecting countless shared moments and embodying our philosophy: Create What is Worth Creating,” said Rajiv Kumar, Vice Chairman, DS Group.
“Creating yet another corporate film this year was a heartfelt journey, as we captured the deep connections and cherished moments that DS Group’s products have fostered with consumers over the years. Each scene is a celebration of the joy, comfort, and nostalgia that these products bring into people’s lives. It is an honour to bring to life the story of a brand that has touched so many hearts and continues to innovate with unwavering dedication,” said Titus on the film.
The film showcases different situations where DS Group’s products delight people, like a boy causing fun in a library with hidden Pulse candy and a man cooking with Catch Garam Masala while interacting lovingly with his mother over video call.
Celebratory moments in the story span a stylish wedding with Tulsi Royal Khajoor delight, a playful serenade where Pass Pass brings refreshment after teasing, a limousine-riding lady enjoying Silver Pearls before aiding a stranger, a young man relishing Ksheer ghee on a parantha post-gym, and a woman awakening to a surprise gift of LuvIt Chocolates with a birthday note.
Rahul Khanna’s voice-over emphasizes joy from individual brands, concluding with viewers urged to check for their name next time they like something.
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