DSPR is an integrated marketing and communications boutique agency dedicated to delivering results and building long-term client partnerships. With a 360-degree approach, we offer services in Public Relations, Social Media Management, Influencer Marketing, Content Writing, Digital Marketing, Performance Marketing, and Brand Collaborations. Under the leadership of founder Digisha Shah, DSPR has become an agency focussing across various sectors, including wedding, travel, food, hospitality, lifestyle, luxury, and entertainment.
DSPR said that it believes that effective brand storytelling is essential in today’s digital world. It works closely with clients to develop narratives that resonate with their target audience. The focus rests on excellence and a holistic approach to ensure impactful results that drive growth and engagement,
MediaNews4U caught up with Digisha Shah, PR, Brand Consultant and Founder – DSPR
Q. When DSPR started, it focused on fashion and hospitality. What has the strategy been to broaden to other sectors?
When DSPR was founded, the focus was on making a mark in the hospitality and fashion industries through effective PR strategies. Over time, we identified shifts and evolutions in various industries, particularly weddings and travel. By directly engaging with disruptors in these categories, we expanded our knowledge and capabilities. For instance, in the travel and hospitality sector, we partnered with SaffronStays. The wedding industry has seen a major facelift over the past decade, largely driven by social media.
Recognising the need for these stories and brands to have a platform, we began slowly but consistently gaining recognition for them. Today, we manage many key players in the wedding industry, ensuring they get the visibility and platform they deserve.
Q. As DSPR scaled, what were the challenges faced?
Scaling DSPR came with several challenges:
– Talent Management: Finding and retaining the right talent was crucial. We empowered our team with significant responsibilities, trusted them, and provided opportunities to interact with clients. When mistakes happen, we focus on learning and growing rather than dwelling on them.
– Training and Growth: Establishing leadership at various levels helped us train and standardize processes. We created a senior team to ensure consistent quality and growth strategies.
– Quality Standardisation: Without a strict corporate procedure, all standardisations and processes were ideated and implemented by me. Ensuring a high standard of quality across all clients required meticulous planning and continuous improvement.
Q. To ensure consistent communication for brands across all platforms, both traditional and digital, what are the key things that DSPR keeps in mind?
– Storytelling: Encouraging clients to be authentic and share their unique stories is paramount. People today are keen to know the stories behind brands. Effective storytelling creates a deeper connection with the audience.
– Data Mining: We brainstorm and partner with clients to identify compelling story ideas. This involves extensive research and understanding the brand’s history, values, and vision.
– Consistency: Maintaining a consistent message across all platforms—print, digital, and audiovisual—is crucial. We ensure that every piece of communication aligns with the brand’s core message and goals.
Q. Is it important to understand the client’s identity and goals as much as the client does?
Yes, it is crucial to understand their target group and vision thoroughly. This deep understanding allows us to craft tailored strategies that resonate with their audience and achieve their goals. By aligning our efforts with the client’s identity and objectives, we can effectively support their growth and success.
Q. For the launch of Kylie Cosmetics at Mumbai Duty-Free, experiential marketing was done. Is giving a touch-and-feel experience growing in importance?
Absolutely. The impact of an offline event cannot be replaced by anything else. Human interactions and the ability to touch and feel products provide a far more immersive experience. The launch of Kylie Cosmetics at Mumbai Duty-Free was a groundbreaking project, allowing influencers and journalists to connect with the brand directly.
This hands-on approach resulted in extensive and impactful coverage across various media. Offline interactions create lasting impressions and deeper connections with the audience.
Q. Is social media management for clients a 24×7 job?
While social media management can be a 24×7 job, we strive to draw boundaries and ensure a team approach. This way, the entire pressure isn’t on one person. We have a dedicated team behind each account, ensuring continuous and effective management without overwhelming any individual team member.
Q. What role is AI playing for the agency?
AI is currently used minimally at DSPR. While we are open to integrating it more, our industry is people-centric, focusing on storytelling and authenticity—areas where AI has limitations. AI helps us save time and enhance efficiency by automating routine tasks. However, the essence of our work relies on human creativity, empathy, and connection, which AI cannot replicate. We believe that AI can support our efforts but not replace the human touch that is crucial in PR and brand consulting.
Q. Does building deep client relationships with clients like SaffronStays involve a high level of trust?
Yes, trust is the foundation of every relationship, even in the case of clients. As catalysts for our clients’ storytelling, effective communication is vital for their brand growth. With SaffronStays, we’ve been partners for over five years, supporting them from their early days. Developing concepts like the ‘workation’ with them has been fulfilling for both of us. Trust allows us to work closely with our clients, understand their needs, and deliver strategies that align with their vision.
Q. Could you shed light on the work that DSPR does in the wedding industry? When a high-profile name like Ambani is involved, how much work does that entail for the agency?
We’ve been working in the wedding industry for over a decade, helping brands find a voice and gain recognition both nationally and internationally. We pioneered PR and social media management for couples wanting to leverage online media. High-profile weddings require us to manage information and images meticulously, ensuring appropriate credits and timely dissemination. Working with high-profile clients is a significant responsibility and an honour, showcasing our capability to manage high-stakes projects.
