Mumbai: Duroflex, a sleep and comfort solutions brand, has announced its entry into the motion sofa category with the launch of Avalon Elite mov.E. The launch was unveiled with actress Krithi Shetty as the face of the campaign, introducing motorised recliner sofas engineered for modern homes and effortless comfort.
Featuring Zero Wall Technology that allows the sofa to fully recline while staying flush against the wall, Avalon Elite mov.E is designed for the growing segment of urban Indians living in compact apartments, making smart comfort accessible without compromising on space.
‘Designed to De-stress’ with advanced pocket spring technology for enhanced support and long-lasting comfort, the range balances functionality with a design-led aesthetic suitable for contemporary living spaces. The sofas further enhance the lounging experience with intuitive features such as in-built USB ports for everyday convenience. Available in Hawaiian Sunset Orange, Griffin Grey, and Hunter Green, the range introduces a new way to unwind shaped by smart engineering, thoughtful design, and everyday ease.
Speaking on the launch, Ullas Vijay, Chief Marketing Officer, Duroflex Group, said, “Homes are getting smaller but the need for comfort isn’t. The innovative Zero Wall Technology in Avalon Elite mov.E means you don’t have to choose between a full-recline experience and functional living space. It’s engineering that respects how modern consumers live and builds on Duroflex’s legacy of innovation from being a provider of expert orthopedic support to becoming a proactive partner in addressing the physical and emotional effects of modern-day stress. By extending our expertise beyond sleep into the living room, we remain committed to creating intuitive solutions that are designed to help people truly unwind and de-stress.”
With this launch, Duroflex strengthens its position as a holistic comfort brand, extending its design-led, research-backed approach into new furniture categories. Avalon Elite mov.E is now available online and across select Duroflex stores nationwide.
