Dyson, a global technology company, has announced British singer-songwriter RAYE as its Global Ambassador. This exciting partnership highlights RAYE’s visionary artistry while showcasing how Dyson’s audio technology enhances the creative process.
RAYE, celebrated for her genre-defying music and bold artistic choices, has received numerous accolades, including six BRIT Awards, the Mercury Prize, and the Ivor Novello Awards.
To mark this collaboration, Dyson has released a captivating campaign video featuring RAYE, where she demonstrates how the Dyson OnTrac™ headphones empower her to focus, experiment, and bring melodies to life. The film emphasizes the importance of creating a quiet, personal space for true artistic expression. With the advanced noise-cancellation technology of the Dyson OnTrac™, RAYE is freed from distractions, allowing her creativity to flow as she captures and builds her ideas.
Jake Dyson, Chief Engineer, says: “We are delighted to continue to work with RAYE, welcoming her as our Global Ambassador. Her inspiredapproach to creating music and creativity aligns perfectly with Dyson’s drive for innovation and pushing boundaries. The Dyson OnTrac™ headphones embody our commitment to delivering industry-leading audio technology that empowers artists like RAYE to flourish.”
RAYE says, “Musicians work tirelessly to create a very specific vision. From the frequency level, volume, timbre and texture, every single detail of a musical composition matters, to get to a place where you’re happy to hand it out to the world. When I listen to music, I want to hear it in the most beautiful way. As an artist, I want people to listen to exactly what I signed off on, and to experience my music as I envisioned it to be heard when I recorded it in the studio. I absolutely love music. Put simply, I love good quality sound, and the Dyson OnTrac™ headphones offer that.”
The Dyson OnTrac™ headphones not only enhance the artist’s creative process but also redefine how fans experience music. They block up to 40dB of unwanted noise, creating a pristine listening environment. Equipped with advanced 40mm speaker drivers and audio signal processing that reproduces frequencies from 6Hz to 21kHz—beyond the audible spectrum—these headphones deliver an exceptional sound experience, ensuring every note and whisper is faithfully reproduced.
With an impressive 55 hours of battery life, even with Active Noise Cancellation enabled, the Dyson OnTrac™ headphones offer a seamless experience for both creative endeavors and listening enjoyment.
