New Delhi: EaseMyTrip, a travel-tech platform, has announced the appointment of Manmeet Ahluwalia as Chief Marketing Officer (CMO) in its recent stock filing. In his new role, Ahluwalia will spearhead the company’s marketing strategy, with a focus on driving innovation, enhancing customer engagement, and strengthening brand presence across India and key global markets.
Manmeet Ahluwalia brings over 20 years of global marketing experience, having worked with renowned travel brands such as Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board. Throughout his career, he has conceptualised high-impact campaigns including Daddy of Travel, What a Pleasant Surprise, and Travel Like a Champion, the latter marking Expedia’s global association with the UEFA Champions League. His expertise spans performance marketing, content strategy, and MarTech integration, enabling him to deliver impactful campaigns across APAC, EMEA, and NORAM.
On his appointment, Manmeet Ahluwalia, CMO, EaseMyTrip, said, “My mandate at EaseMyTrip is clear—elevate the brand while reinforcing our commitment to customer-first innovation and seamless travel experiences. This vision directly aligns with my belief that marketing must forge meaningful connections. I am focused on leading the team to solidify our market position, explore impactful avenues for engagement, and deliver strategic growth that resonates deeply with travellers across India and beyond.”
With Ahluwalia stepping into this leadership role, EaseMyTrip aims to further strengthen its brand positioning, leverage technology-driven marketing solutions, and deliver enriched travel experiences. His strategic vision is expected to propel the company’s next phase of growth, reinforcing its commitment to customer-first innovation and market leadership.
