EatSure, a digital food court on an app has unveiled their 360-degree nationwide campaign, #foodcourtonanapp. It encourages people to order, eat and celebrate together via group ordering on their platform.
The campaign echoes the customer sentiments while ordering food and how the brand is a solution to the modern-day food ordering issues. Conceptualized by What’s Your Problem, a Wondrlab company, the film uses a simple line of ‘Order-Order’ in court and uses it to transform the court into a food court.
With a 360 approach with TV, Digital, and social media extensions, the campaign aims to create a whole new category of a “food court on an app” by becoming the preferred choice for no-compromise orders. The campaign is being aired nationally on prominent TV channels across languages and regions. The brand plans to create a great impact with this campaign, especially in markets like Chennai and Bengaluru.
Keeping in mind the festive season which will bring together people to celebrate the year and many occasions, the platform has also launched an exclusive in-app- Meet Up Eat Up Fest which encourages groups of people to order at one go and enjoy huge discounts every time they place an order.
Speaking about the campaign Sagar Kochhar, Co-Founder, Rebel Foods, said, “While ordering food online is an emerging choice, there are many unsolved problems in the food ordering cycle which often results in a broken experience for customers This is more stressful when ordering in a group which often leads to a compromise for a few on what they want to eat. If ordered separately, the orders are placed and received separately, with multiple delivery fees, sometimes having someone’s food delivered much before others. With EatSure, we intend to highlight how seamlessly consumers can order for a burger from Wendy’s, a pizza from Oven Story, a wrap from Faasos, coffee from SLAY, biryani from Behrouz & many more varied cuisines from the most trusted restaurants, delivered together in one single order with no delivery fees, thereby making EatSure as the preferred choice for group orders. With our new campaign, we are highlighting how EatSure is a foodcourt on an app, where it allows consumers to mix and match from multiple trusted restaurants in one single order.”
He also added, “The end of the year usually sees a sharp spike in food ordering. December is the month of gatherings where people meet up & celebrate. With this customer insight, we wanted to create an IP for EatSure that can be activated every year during special occasions and festivals which usually brings people together, to capitalise and ride the wave. With Meet Up Eat Up Fest, EatSure owns up celebrations in India as the platform is most suited for group ordering. However, unlike other such days and sales, we want our IP to balance “Deals” with the “Feels”. We don’t want it to be just about great discounts and offers. We want it to be a celebration of people coming together and eating together.”
Amit Akali, Co-founder and Chief Creative Officer, Wondrlab, said, “Ordering food online has become second nature to us, but that’s what comes and bites us in the behind the moment we’re ordering in a group. The differentiation between the two is extremely clear and that’s what we wanted to bring to life. EatSure wanted to stand out. We asked ourselves what is the best direction to bring out its USP and realised that with criminal shows and courtroom dramas on the rise, we could use that setting, with the right celebrities and cast, to create something hilarious while yet hard-hitting. I think the film does just that!”
