MUMBAI: Ecofy, a green-only NBFC backed by Eversource Capital, unveiled its #GlowGreenThisDiwali campaign, a social media initiative designed to promote sustainable and eco-friendly celebrations during Diwali, the festival of lights.
Running from 26 October to 4 November, 2024, the social media contest invited participants to share their sustainable Diwali celebration ideas on social media. The campaign encouraged participants to embrace eco-friendly alternatives such as LED lighting, sustainable gifting, and natural decorations while competing for prizes through creative engagement. The winners of the contest were announced on 5 November, 2024.
Shraboni Fernandes, head marketing Ecofy said, “Diwali is a celebration of light overcoming darkness, and through #GlowGreenThisDiwali, we are lighting up the path toward a more sustainable future. By encouraging simple yet impactful changes, we are demonstrating that traditional festivities and environmental consciousness can coexist in a harmonious manner. This campaign reflects Ecofy’s commitment to not only making sustainability a salient part of Indian celebrations but also weaving this planet-friendly ethos into the national fabric.”
