TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22.
TV
The volume of television advertisements in the E-com gaming categories doubled compared to Jan-Aug last year.
The top 10 advertisers accounted for more than 90 pc of total ad volume during Jan-Aug’22.
35+ Brands advertised on Television among which the Top 10 brands had 91 pc share of Ad Volumes during Jan-Aug’22. 20+ Exclusive Brands advertised under Ecom-Gaming Category.
The News genre was the most preferred channel genres by Ecom-Gaming Category advertisers on TV and accounted for 44 pc of the category’s ad volume, with Sports coming in second place. Top three channel genres grabbed 79 pc of Ad Volumes’ share during Jan-Aug’22.
News Bulletin was the most popular program genre to promote Ecom-Gaming Category brands on Television. Top 2 program genres, News Bulletin and Feature Films together added 47 pc of the category Ad Volumes.
On TV, Prime Time was the most preferred time-band, followed by Afternoon. Together, the Prime Time, Afternoon, and Morning time bands combined for more than 70 pc of Ad Volumes.
Advertisers of Ecom-Gaming Category preferred 20-40 secs ad size on TV. 20-40 seconds and <20 seconds ads together added 99 pc share of category ad volumes during Jan-Aug’22.
The Ad Space in Ecom-Gaming Category dropped by 27 pc in Print medium during Jan-Aug’22 compared to Jan-Aug’21.
Among the Top 10 Advertisers of Ecom-Gaming Category in Print, Galactus Funware Technology topped the list with 40 pc share of Ad Space during Jan-Aug’22. Top 10 advertisers accounted for more than 90 pc share of ad space.
Seven brands were present in Top New and Exclusive list during Jan-Aug’22 in Print among which the Top 10 brands had 90 pc share of Ad Space. 25 Exclusive brands appeared under Ecom-Gaming Category compared to Jan-Aug’21.
In the Newspaper publication language and genre for Ecom-Gaming Category in Print, Hindi language was on top with 41 pc share of Ad Space. The Top five publication languages together added 93 pc share of category’s Ad Space. General Interest publication genre had almost 100 pc share of category’s Ad Space in Jan-Aug’22.
Among 4 zones, North Zone topped in Ecom-Gaming Category advertising with 35 pc share of Ad Space during Jan-Aug’22. Mumbai & Aurangabad were Top 2 cities in overall India for advertising in the Category.
Advertising Promotions saw 55 pc share of Ad Space in the Ecom-Gaming Category with various Promotional offers during Jan-Aug’22. Among the Sales Promotions, Contest Promotion had highest share of 75 pc Ad Space followed by Multiple Promotion.
Among the Top Advertisers of Sales Promotions in the Sector for Print Medium, Galactus Funware Technology had 65 pc of the category Ad Space during Jan-Aug’22.
RADIO
On Radio, Advertising Volumes for Ecom-Gaming Category saw an increase of 3.4 Times in Jan-Aug’22 over Jan-Aug’21.
Top 10 advertisers added with 99 pc of the total Ecom-Gaming category ad volumes on Radio. 1xbet advertiser topped with 33 pc share of category ad volumes.
Among the Leading and Exclusive Brands in the category, the Top 10 brands added 99 pc to the overall advertising space of Ecom-Gaming Category on Radio. 10+ brands advertised exclusively during Jan-Aug’22 over Jan-Aug’21.
The Top 3 states occupied 46 pc of ad space for the Ecom-Gaming Category on Radio. Maharashtra state was on top with 22 pc share of Ad Volumes followed by Gujarat with 13 pc share.
Advertising for Ecom-Gaming category was preferred in Evening and Afternoon time-band, combining 66 pc share of category Ad Volumes on Radio.
DIGITAL
Ad Insertions of Ecom-Gaming Category on Digital medium saw rise of 27 pc in Jan-Aug’22 over Jan-Aug’21.
Top 10 Advertisers had 59 pc share of Ad Insertions during Jan-Aug’22 with Head Digital Works on top of the list adding 12 pc share.
Utilization of Creative Types in the Category saw Display ads had more than 60 pc share of ad insertions during Jan-Aug’22.
Among the Digital Platforms, Desktop Video topped with 30 pc share of ad insertions followed by Desktop Display with 28 pc share.
