From 2.5 to 4.5 hours a day – TV and Streaming are growing together in the South, Says L V Krishnan, TAM India
Chennai: The rise of hybrid viewing through Android boxes has led to a 50% increase in total screen time per ...
Tag: TAM India
MRSI elects TAM India’s Nitin Kamat as President at the 36th AGM
Mumbai, India: The Market Research Society of India (MRSI) appoints the Managing Committee for 2024-2027. Nitin Kamat from TAM Media ...
South Side Story – Beyond the report: Digital and traditional are co-existing in the South
JioCinema has been aggressive in the streaming business, the numbers are impressive and the content is free. When it comes ...
TAM Sports unveils Ad Monitoring and Verification service for IPL live streaming
TAM Sports, a division of TAM Media Research, has announced the launch of Connected TV & Mobile (Android & IOS) ...
Ad volumes dip by 2pc on TV News genre in 2022 over 2021: TAM Report
According to TAM AdEx Report on TV News Genre for Rewinding year 2022, a slight drop of 2pc in ad ...
Akshay Kumar and Vidya Balan are the most visible Celebrity brand endorsers: TAM Report
According to TAM AdEx-Celebrity Endorsement Report for Jul-Sep’22, 29pc share of the ads’ telecast on TV were endorsed by celebrities. ...
Ad insertions of Personal Healthcare sector surge by 2.6 times on Digital: TAM Report
TAM AdEx released the Cross Media Report for Personal Healthcare sector on TV, Print, Radio and Digital during Jan-Sep’22. TV ...
Ecom-Gaming category ad volumes on Television surge by two-fold: TAM Report
TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22. TV The ...
Ad insertions surge by threefold on Digital advertising during Jan-Jun’22: TAM Report
According to TAM AdEx Report on Digital advertising for Jan-Jun’22, ad insertions surged by 109 pc compared to Jan-Jun’21 and ...
Ad volumes of Durables sector soar by 23 pc on TV during Jan-May’22: TAM Report
TAM AdEx released the Cross Media Report for Durables sector on TV, Print, Radio and Digital during the period Jan-May’22. ...
