Mumbai: Eeken by Paragon Footwear, a footwear brand in India, has unveiled its latest digital campaign that celebrates the spontaneity, energy, and fun-loving spirit of today’s youth.
Rooted in the theme “Made for the Unplanned with Eeken,” the campaign reflects how young people today don’t want to be confined by routines or calendars. Instead, they thrive on freedom, spontaneity, and the joy of living in the moment. This idea comes alive through the brand tagline “Weekend Everyday,” which inspires people to live with confidence, comfort, and style every single day. It celebrates those who choose themselves, their passions, and the joy of being spontaneous.
The campaign film showcases everyday stories of young voices who embrace life unplanned — picking experiences over expectations, joy over monotony, and self-expression over stereotypes.
Extending its reach beyond digital, the campaign will also air on Sony Sports Network starting October 2 during the Prime Volleyball League in Hyderabad, further amplifying its message among energetic, youthful audiences. Through this, Eeken by Paragon Footwear reinforces its position as the go-to brand for those who value both comfort and cutting-edge style.
Conceptualised and executed by Makani Creatives Pvt Ltd, Eeken’s creative agency partner, the film uses Fun visuals, relatable narratives, and energetic music to bring alive the idea that footwear can be more than just an accessory; it can be an expression of Playfulness, personality, and individuality.
Speaking about the campaign, Sachin Joseph, Executive Vice President – Marketing & IT, Paragon Footwear, said, “Eeken is built for today’s generation, those who want to live every day with spontaneity and įoy. Through this campaign, we wanted to capture that cheerful, carefree energy and celebrate people who don’t įust move through routines, but choose themselves, their passions, and the freedom of living in the moment.”
Adding to this, Sameer Makani, Director, Makani Creatives Pvt Ltd, said, “Our idea was to inspire the youth not to be bound by calendars or wait for weekends just to live life. We want them to follow their YOLO instinct and embrace spontaneity. With the comfort, style, and range of Eeken Footwear, they can live every moment to the fullest. After all, Eeken is ‘Made for the Unplanned’ and that’s exactly what our recent campaign talks about! With Eeken, we encourage them to say yes to every plan, hold nothing back, and live like it’s Weekend Everyday.”
