Agency Eggfirst has won the creative and digital mandate of Aavas Financiers.
Aavas is engaged in the business of providing housing loans, primarily in the un-served and un-reached markets which include the States of Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh, Chhattisgarh, Uttarakhand, Punjab, Himachal Pradesh, Delhi, Odisha and Karnataka. Currently, operating in 13 states with a total of 350 branches.
Siddharth Srivastava, CBO at Aavas, states, “In today’s fast-paced world, understanding distinct consumer motivations and creating targeted communication for them is critical. We are pleased to partner with Eggfirst; as a specialist agency it aligns perfectly with our aspiration to become one of India’s most trusted affordable housing finance companies.”
Ravi Banka, Founder, MD and CEO of Eggfirst, said, “The Aavas mandate not only presents Eggfirst an opportunity to capitalise on its strategic advertising and digital marketing expertise but also helps us play a small role in enabling Aavas accomplish its mission to empower and upgrade the lives of low and middle- income customers by providing them accessible home loans and setting pioneering benchmarks in unserved and underserved markets.”
Eggfirst is a specialist rural advertising and digital agency, which enables brands connect with consumers across Tier 2, 3 and beyond.
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