Mumbai: Madhavbaug, a chain of Ayurvedic clinics and hospitals, has appointed Eggfirst as its Agency of Record in a strategic move to amplify its brand presence across India. This collaboration aims to further strengthen Madhavbaug’s reach, leveraging Eggfirst’s expertise in semi-urban and rural advertising.
Adding to this milestone, renowned actor and philanthropist Sonu Sood has been signed as Madhavbaug’s brand ambassador. A symbol of fitness and resilience, Sonu Sood aligns perfectly with Madhavbaug’s mission of empowering people to lead healthier lives through scientific Ayurveda.
Speaking about the partnership, Dr. Rohit Madhav Sane, Founder and MD of Madhavbaug, said,
“At Madhavbaug, we have successfully treated more than 10 Lakh patients with our evidence-based Ayurvedic healthcare treatments for cardiac, diabetic, and other ailments. We have 350+ clinics and 150 published research papers, including publications in Lancet. An agency like Eggfirst and Sonu Sood’s health-conscious persona and extraordinary work for the underprivileged make him an ideal representative of our brand.”
Excited about his association with Madhavbaug, Sonu Sood shared, “Health is the foundation of a fulfilling life, and Madhavbaug’s approach to preventing and managing lifestyle diseases is truly inspiring. I am honoured to be a part of this journey to encourage people to take charge of their health.”
Ravikant Banka, Founder & CEO of Eggfirst, also expressed his enthusiasm for the partnership, stating,
“Madhavbaug is a pioneer in integrating traditional Ayurvedic wisdom with modern medical practices to combat lifestyle diseases. I have personally reversed my diabetes with Madhavbaug! And now, having Sonu Sood as the face of the brand enhances the credibility of the brand. Sonu’s dedication to health and his role as a trusted figure in society align seamlessly with the values of Madhavbaug.”
Yogesh Walawalkar, Sr. Vice President of Marketing at Madhavbaug, added, “This collaboration with Eggfirst and Sonu Sood as our ambassador marks a key milestone for Madhavbaug. With Eggfirst’s expertise and Sonu Sood’s credibility, we are set to create campaigns that inspire people across India to lead healthier lives.”
For 25 years, Madhavbaug has been a leader in scientific Ayurveda, specializing in the prevention and management of lifestyle-related disorders such as hypertension, diabetes, and cardiac issues. With over 350 clinics and 3 hospitals across India, Madhavbaug has impacted the lives of over 10 Lakh patients, championing holistic well-being.
Eggfirst has consistently delivered impactful campaigns for leading brands. With an impressive track record of working with celebrities like Amitabh Bachchan, MS Dhoni, Anil Kapoor, Pankaj Tripathi, Vicky Kaushal, and now Sonu Sood, Eggfirst continues to be a trusted partner for brands looking to connect with the heart of India.
