MUMBAI: Consuma AI, which offers AI-driven market research, and Elevate Insights, a strategy consulting firm specialising in human-centric insights and innovation, has announced a partnership that aims to revolutionise consumer intelligence. This collaboration combines advanced AI technology and deep human expertise, enabling brands to access rapid, contextual, and actionable insights at scale and speed.
Bridging Speed and Depth in Research: A Unique Insights Partnership
With consumer behaviours evolving at unprecedented speeds, traditional research methods that take weeks or months are no longer viable. This partnership brings together:
● Autonomous AI Research Agents: Consuma AI’s proprietary insights technology processes millions of data points in real-time, tracking market trends, sentiment shifts, and competitor landscapes instantly.
● Human Toolkit by Elevate Insights: A holistic ‘human-first’ approach to primary research, uncovering deep human motivations and behavioral nuances that AI alone cannot decode.
● Primary-Secondary Mesh Model: A first of its kind hybrid research framework that integrates AI-powered secondary research with qualitative primary research, ensuring brands get the best of both worlds—speed and depth.
For the first time, brands don’t have to choose between AI-driven efficiency and human-led depth, as they can get both. This partnership creates a seamless, end-to-end insights ecosystem, allowing brands to:
● Get insights through AI-powered research without losing the depth and context that only human expertise can provide.
● Leverage scalable, tech-driven intelligence while still having strategic, conceptual support for complex research needs.
Ruchira Jain, founder Elevate Insights, stated “We provide consultative solutions to help founders and marketers solve their key business challenges. This often requires a multi-modal approach with AI led at-scale data analytics as well as in-depth problem specific human insights.
“Our partnership with Consuma allows us to offer the best of insighting experts – a unique blend of Human experts and AI powered autonomous agents to our clients; offering depth; scale and speed to solutions.
“We have partnered with Consuma as Abhilash and team are not just providing social listening, text or video based AI analytics insights but building AI based insights agents which work almost like our human experts and uniquely scale our consumer insights strategic consulting services.”
Abhilash Madabhushi, founder, Consuma AI said “Today, brands can’t afford to wait for insights, but cannot compromise on quality either – as today’s consumer is not only rapidly evolving, but also incredibly nuanced.
“In my interaction with marketing and insights teams across India’s top brands – this need is already well recognized. There is always talk of a new insights model, and leveraging emerging technologies – with some brands well ahead in their adoption than others.
“But what is clear is that the insights model of the future is one that drives high-quality insights at rapid turnaround times. Through our partnership with Elevate, we are bringing the future to the present.
“This partnership sees our AI-powered Rapid Research Platform join hands with Elevate Insights’s consumer insights team – to create an insights workflow like never before.
“We are confident that this will become the industry norm soon – as this is a no-brainer for any consumer brand. This is not a good-to-have but a must-have to stay relevant in today’s market.”
This collaboration between Consuma AI and Elevate Insights the parties state put people at the center of every insight. It looks to ensure that brands not only get faster data but also deeper, more meaningful understanding of their consumers. This partnership aims to redefine the way brands understand and engage with consumers, ensuring they remain competitive in an increasingly changing market.
