New Delhi: Emcure Pharmaceuticals Ltd., has announced the expansion of its Arth range into the daily supplements space, reinforcing its commitment to holistic well-being and women’s health. Blending the power of ancient Indian herbs like Brahmi with modern scientific precision, Arth’s newly introduced range aims to address key yet often overlooked health concerns.
As part of this expansion, Emcure has onboarded renowned actor and women’s health advocate Vidya Balan as the brand ambassador for Arth. A household name and a strong proponent of women’s empowerment, Vidya will lead conversations around intimate care, cognitive wellness, and sleep health, encouraging women to prioritize their well-being.
Empowering Women Through Informed Health Choices
With this association, Vidya Balan will spotlight three key products from the Arth range:
Intimate Care – A solution designed to relieve itchiness and dryness in intimate areas.
Sleep Support Gummies – Helping promote restful, high-quality sleep.
Brain Fog Aid – Aiding focus and cognitive function to combat mental fatigue.
Speaking about her association with Emcure, Vidya Balan shared, “I am happy to be associated with Emcure’s Arth range—a brand that understands and supports women’s holistic well-being. Women are the backbone of families and communities, yet their health often takes a backseat. I admire Emcure’s commitment to addressing women’s unique health needs and empowering them to take charge of their well-being. True empowerment begins with good health, and through this association, I hope to inspire and encourage women to prioritize themselves through informed choices.”
Commenting on the partnership, Namita Thapar, Whole-time Director, Emcure Pharmaceuticals Ltd., stated, “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind. We look forward to working with her to address and destigmatize topics around women’s health that are often considered taboo.”
Emcure’s Arth range initially focused on menopausal health, and with this expansion, it aims to diversify its portfolio to support women’s health across all life stages.
