Mumbai: Endemol India produced Marathi fiction show ‘Lagori ….Maitri Returns’ which airs on Star Pravah every Monday to Friday at 9pm, has been named the Best Serial of the year at the Viewer’s choice MMW (marathimovieworld.com) Gaurav awards. Popular actress Anuja Sathe-Gokhale who reprises the role of Urmila was awarded the Best Actress award in the viewer’s choice television category.
‘Lagori Maitri Return’, the fun filled emotional roller coaster ride of friends Mukta, Poorva, Rujuta, Urmila and Dhanashree has received immense love and support from fans. The story line with the twists and truths of their life and friendship in the Marathi daily soap which started in February 2014, has already struck the right cord with its audiences and recently also completed 250 episodes on Star Pravaah
Commenting on the recent awards and the completion of the 250th episode of Lagori Maitri Returns, Abhishek Rege, COO – Television, Endemol India, said “Lagori Maitri Returns has touched a chord with the audiences especially a younger demographic who identify with the story and the characters. The serial through these 250 episodes has weaved a touching tale of friendship and bonds which has left a lasting impression on the minds of the viewers. This love has been vindicated with the show receiving the Viewer’s Choice MMW award.”
Mr. Anand Chavan Marathi Business Head, Endemol India, added “The recognition and the response the show is receiving is very gratifying. The storyline resonates with the audiences own life experiences, and further lends to the popularity of the show. We hope that with continuing support from Star Pravah team and the cast and crew, the show continues reaching new highs.”
Endemol India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliance between Endemol BV- the world’s largest independent television production company and CA Media – the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo JeetaWohi Super Star, over 400 episodes of Deal or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu.
